Numerous Indonesia Co-Branding Partners unite for the 79th Independence Day campaign, boosting tourism and creative economy through digital initiatives like Pukis Kemerdekaan and Pesona #PromoMerdeka.
Indonesia Co-Branding Partners have come together to celebrate the 79th Independence Day of the Republic of Indonesia through innovative digital campaigns initiated by the Ministry of Tourism and Creative Economy. These initiatives, namely “Pukis Kemerdekaan” and “Pesona #PromoMerdeka,” aim to highlight the rich tourism offerings of Indonesia and foster public engagement during this significant national event.
The “Pukis Kemerdekaan” campaign, hosted on the Instagram account @Pesona.Indonesia, features weekly quizzes that showcase Indonesia’s diverse tourism destinations. Seventeen co-branding partners from the Wonderful Indonesia initiative are participating in this campaign, offering attractive prizes to weekly winners. This initiative not only celebrates Indonesia’s independence but also promotes the country’s unique travel experiences.
Numerous Indonesia Co-Branding Partners Participate in the 79th Indonesian Independence Day Campaign!
In tandem with this, the Pesona #PromoMerdeka campaign amplifies the promotional efforts of co-branding partners, encouraging public participation in commemorating Independence Day. A total of 28 partners have joined this activation, using the campaign as a platform to engage directly with consumers, fostering a deeper connection between brands and the public.
The Independence Day campaign underscores the importance of co-branding partnerships in supporting Indonesia’s tourism and creative economy sectors. Titus Haridjati, Director of Marketing Communications at the Ministry of Tourism and Creative Economy, emphasized the significance of active partner participation during key national events such as Independence Day, Elections Day, Eid, and school holidays. These occasions provide valuable opportunities for brands to connect with the public and contribute to the nation’s economic growth.
The Ministry has also planned additional events for later in the year, including Road to Mandalika, the 11.11 Flash Sale, and the Wonderful Indonesia Co-branding Awards, furthering the collaborative efforts to boost tourism and the creative economy.
Ni Made Ayu Marthini, Deputy for Marketing at the Ministry of Tourism and Creative Economy, highlighted the long-standing impact of the Wonderful Indonesia Co-Branding Partnership, which has been active since 2017. The partnership has consistently evolved, with a focus on innovation in collaboration and brand visibility. By placing the Wonderful Indonesia logo in strategic initiatives, the program ensures tangible benefits for Indonesia’s tourism and creative economy.
As these digital campaigns gain momentum, the Ministry of Tourism and Creative Economy continues to demonstrate its commitment to driving growth in Indonesia’s tourism sector, leveraging the power of co-branding partnerships to create impactful and engaging campaigns that resonate with both the public and the industry.
George is the News Feed Manager, Content Creator, and Social Media Manager at the TravelDailyNews network of online newspapers. At the same time, he is completing his studies in the Department of Business Administration at the Athens University of Economics and Business.
