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Australian Tourism Export Council

ATEC welcomes new tourism appointments

ATEC Managing Director, Peter Shelley said “We look forward to working Tourism Australia and the new board members in extending the future growth and significant economic contribution of the tourism export sector.”

ATEC welcomed the announcement of three new Directors to the Board of Tourism Australia, an important group of industry and business leaders tasked with maximising the potential of the export tourism industry into the future.
It is fantastic to see the calibre of the new board members appointed, all of who will bring significant expertise and experience to the table,” ATEC Managing Director, Peter Shelley said.
One of the industry’s luminaries, Frances Wong, helped pioneer Australia’s path into the China market and will provide a great insight on the back on more than 15 years of active involvement within ATEC as both a progressive Inbound Tour Operator and as a long term contributor to the industry.
Another ATEC member and specialist tourism product operator who is a leader in the development and management of Luxury Lodges, Hayley Baillie of Baillie Luxury Lodges, will really support our industry focus on the lucrative and growing luxury offering of the Australian market.
The addition of Kate Vale from Spotify will bring the board insights from an aligned, innovative, competitive and progressive industry.
Mr Shelley said the export tourism industry will be leading the success of tourism in Australia over the next 10 years with an expected growth of 5.9% and contributing more than $48 billion to the economy.
As the organisation directing our international marketing campaigns and engagement, Tourism Australia has a vital role in building and extending new and existing markets for the future success of our industry.
We are pleased to see the newly appointed board members reflect proven industry leadership with recognised success in engaging international markets as well as a grassroots engagement with tourism product.
We look forward to working Tourism Australia and the new board members in extending the future growth and significant economic contribution of the tourism export sector.


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