MyCEB in China once again to stake its claim as a major player in one of the fastest-growing industries in the world today: the business events sector.
KUALA LUMPUR, Malaysia -- Malaysia Convention & Exhibition Bureau (MyCEB), an agency mandated to spearhead the country’s business events industry by the Ministry of Tourism, Arts and Culture Malaysia, embarks on its 9th China Roadshow. The Roadshow will see the Bureau and 29 industry partners travelling to four cities, including Shanghai, Chengdu and into a new city, Shenzhen.
In its efforts to woo one of Malaysia’s biggest market, the delegation is armed with a new programme for corporate and incentive groups. The Malaysia Twin Deal V (MTD V) is set to win clients over as it is designed to exponentially benefit both meeting planners and corporate clients.
“We have been known for our Malaysia Twin Deal programme over the years, which we spend a good amount of invested efforts to tailor make these packages for all parties involved so they can maximise their trip’s mileage in Malaysia. With MTD V, the format of the programme is still according to Deal 1 and Deal 2 but we have staggered to different levels in relation to the number of participants. Each level has its value-added support from us while planners will also receive incentive rewards according to the cumulative number of participants. To keep up with times, we are also including new features such as a photo booth to generate the best memories and a welcome banner in both digital and physical form,” Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.
He continued, “Under Deal 1, MyCEB will provide the value-added support from groups as low as 30 participants right up to big delegations of 500 and above. For Deal 2 which is targeted at planners, rewards come in cumulative of 500 to 2,000 participants while special rewards are for 2,000 – 8,000 participants. This format which shows wide coverage from minimum participants is a clear demonstration of our sincerity in working with our Chinese counterparts”.
The CEO also said that China has always been a gracious host throughout the years when the Malaysian delegations visit the country for its Roadshows.
The economic giant has been a major market for Malaysia to continuously tap on. Last year, Malaysia received 30,859 total number of Chinese delegates which sees a visitor expenditure of RM 209 million (USD 51 million), leading to an economic impact of RM 491 million (USD 120 million).
“For 2019, we are targeting a five percent increase, especially with the string of new offerings the country has produced since last year including seven new hotels and are expecting another ten new hotels up to 2020 to cater to the demands as we are gearing up for the Visit Malaysia 2020”.
The Roadshow which lasts for a week will include in-house training for China MICE agents in second tier cities coupled with a showcase of products and services by industry partners.