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Sibu receives Global Accreditation for Congress Management

The certification will enable event practitioners to obtain the Congress Certification Programme (CCP) designation.

SIBU – Event practitioners in Sibu will be adding a new certification to their belt as 23 industry partners begin their Congress Certification Programme Plus (CCP+) training until 24 February in RH Hotel, Sibu.

The certification, by the Malaysian Association Of Convention & Exhibition Organisers & Suppliers (MACEOS) and recognised by the Events Industry Council, will enable event practitioners to obtain the Congress Certification Programme (CCP) designation.

CCP+ is a structured four-day programme to master the tools, techniques and processes to execute a world-class event. The Plus Programme is an added module focusing on initiating and building homegrown events, supporting Sarawak’s mission to raise the industry’s professionalism and nurture a new generation of congress and convention organisers.

“International certifications are a gateway to attracting and delivering quality business events,” said Amelia Roziman, CEO of Business Events Sarawak. “There is global recognition and value for partners with these designations which can widen their opportunities to collaborate with public and private sector stakeholders and contribute to Sarawak’s social and economic developments. Sibu’s business events industry is very active and will certainly benefit from CCP+”.

“This course and certification is a doorway for industry players to step inside when they go into the world of business events,” said Dylan Redas Noel, Acting General Manager of Capacity and Digital Development at BESarawak. “Many assume that the real work begins during the bidding phase but there are the financial, marketing and management aspects to understand. CCP+ provides a holistic view of business events planning and management covering the A-to-Z of conference and congress programming.”

Sibu is fast becoming a popular destination for business events, accounting for 41% of hosted events in 2022. This year, the city will host the National Autism Conference 2023, Asia Pacific Conference on Zoonotic and Neglected Tropical Diseases 2023, and the International Heritage and Culture Conservation Conference 2023 with thousands from around the world expecting to attend. In 2024, Sibu will be the first Asian city to host the Participatory Design Conference – a conference usually held in Europe.

As of date, Sarawak’s industry partners have collected 104 certifications from international accreditation bodies. Another 27 are currently Certified Event Designer (CED) candidates and are expected to graduate in August this year. BESarawak subsidises training and other professional development activities to registered business events industry partners based in Sarawak.

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