The 'A World of Its Own' positioning highlights the sheer scale and diversity of Mexico's tourism offering and comes at a time when Mexico has climbed from the 15th (2012) to the 8th most visited country in the world.
MUMBAI - The Mexico Tourism Board plans to target over 200,000 Indian outbound visitors to visit Mexico by 2022. In 2016, Mexico received 64,900 Indian visitors by nationality, 10% increase compared to 2016 and 22,431 Indian visitors by country of residence, 9.5% increase compared to 2016. This was announced in a programme organized by The Embassy of Mexico in India and Mexico tourism Board in collaboration with Travel + Leisure India & South Asia.
Ms. Melba Pria, Ambassador of Mexico in India, said, "We are happy that over the years, we are seeing a steady growth in Indian tourists to and are confident that this trend will continue. We are extremely delighted in targeting the outbound tourists from India by focusing on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again."
Mr. Guillermo Eguiarte, Regional Director - Mexico Tourism Board, shared the campaign of 'A world of its own'- it embodies Mexico to be the world that awakens the drive to explore, to imagine, to feel. He said, "Travellers from all over the world have recognized Mexico as being one of the most welcoming and friendliest places to visit. "Mexico's sustained, fast growth is a testament to the incredible quality and diversity in the tourism offering and the hard work for the entire industry, both internationally and domestically. The Indian outbound tourist is expected to be around 50 million globally, and Mexico is targeting a 4% market share of this.
The 'A World of Its Own' positioning highlights the sheer scale and diversity of Mexico's tourism offering and comes at a time when Mexico has climbed from the 15th (2012) to the 8th most visited country in the world (source: UNWTO), outpacing the global industry average in growth, by several times.
The Mexico Tourism Board's shared tourism development strategy, included a focus on developing expanded products and personalized marketing campaigns focusing on areas such as luxury, weddings and romance, diving, biodiversity and nature, culture, gastronomy, high-profile events, sports and adventure, as well as programs for audience segments such as millennials, LGBTQ and retirees.
In each of these areas, partnerships with key destinations as well as global travel operators will bring an ever-expanded portfolio of options to travellers of all types. These industry partnerships are critical to Mexico's goal to appeal to a broader audience in new markets, globally. This will help in achieving the new ambitious goal of reaching 2 million visitors from Indian by 2022.