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VNAT promotes Vietnam tourism in Russia with July roadshow

Mui Ne Beach
Mui Ne Beach, a preferred destination for Russian visitors

The Vietnam National Authority of Tourism will host roadshows in Moscow and Saint Petersburg in early July 2024 to attract Russian tourists post-pandemic and promote cultural exchange.

In early July 2024, the Vietnam National Authority of Tourism (VNAT), under the Ministry of Culture, Sports and Tourism, will conduct a significant tourism roadshow in the Russian Federation. This strategic initiative aims to attract Russian tourists to Vietnam, revitalizing tourism connections post-pandemic.

The roadshow will commence in Moscow on 3 July and continue in Saint Petersburg on 5 July. These events are designed to provide Russian tourists with updated information on Vietnam’s tourism policies, development status, and attractive destinations tailored to their preferences.

The program includes detailed presentations highlighting Vietnam’s tourism landscape, featuring popular vacation spots like Nha Trang, Phu Quoc, Phan Thiet, and Mui Ne. These destinations are renowned for their appeal to Russian visitors, evidenced by the significant increase in Russian tourist arrivals, with 125,610 visitors in 2023 and 95,000 in the first five months of 2024, a 175% increase over the same period in 2023.

Attendees will also experience traditional Vietnamese art performances by artists from the Vietnam National Academy of Music and the Vietnam Contemporary Arts Theater. These performances aim to enhance cultural understanding and showcase Vietnam’s rich heritage.

The roadshow is part of the Vietnam Culture and Tourism Days in the Russian Federation, organized to commemorate the 30th anniversary of the Treaty on Basic Principles of Friendly Relations between Vietnam and the Russian Federation. The broader framework includes art performances, film screenings, and exhibitions to strengthen bilateral understanding, friendship, and cooperation.

Russia remains a crucial source market for Vietnam’s tourism industry. The country’s favorable visa exemption policy, allowing Russian citizens to stay in Vietnam for up to 45 days, further supports this initiative.

By promoting Vietnam’s diverse tourism offerings and cultural richness, VNAT’s roadshow aims to reinforce the robust tourism ties between Vietnam and Russia, encouraging a steady flow of tourists and fostering deeper cultural exchange.

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