Tourism WA’s 2024 Trade Mission in Singapore drew 400 partners, highlighting Western Australia’s travel experiences through 1,900 B2B appointments.
SINGAPORE – Tourism Western Australia (Tourism WA) held its largest-ever roadshow in Singapore as part of its 2024 Singapore and Malaysia Trade Mission. Last held in 2022, the Trade Mission drew more than 400 trade partners across Singapore and Malaysia, of which more than 170 were from Singapore. Additionally, 27 West Australian operators attended the Trade Mission in Singapore, with more than 1,900 B2B appointments held, showcasing the strong interest in Western Australia’s tours and travel experiences. To cap off the roadshow, Tourism WA hosted an exquisite business gala dinner for all trade partners.
Australia ranks as the second-most popular travel destination for Singaporeans, with over 325,000 visitors recorded by the end of March 2024, spending approximately AUD $1.12 million. Perth in Western Australia emerges as the third most sought-after destination within the country among Singaporean travellers. Notably, a substantial proportion of these visitors are repeat travellers, underscoring Western Australia’s enduring appeal.
The Tourism WA 2024 Singapore Trade Mission educated trade partners on the new and exciting experiences and activities across dining, accommodation, adventure, nature, luxury, and culture that Western Australia has to offer visitors.
Mel Forbes, Executive Director, Marketing, Tourism Western Australia, said Singapore represents a pivotal market for Western Australia.
“In collaboration with our trade partners, we are dedicated to delivering an authentic experience tailored specifically for Singaporean visitors. Emphasising luxury, adventure, and culinary excellence, our focus is on curating a captivating and immersive journey that appeals to the diverse interests of Singaporean travellers, showcasing the finest in West Australian hospitality.”, said Mel Forbes.
The roadshow highlighted three new marine-based experiences for the aquaphiles. From on-land adventures to those where visitors can expand their knowledge of the rich biodiversity of the deep sea and get a taste of history, Western Australia tour operators showcased the new experiences visitors can enjoy.
George is the News Feed Manager, Content Creator, and Social Media Manager at the TravelDailyNews network of online newspapers. At the same time, he is completing his studies in the Department of Business Administration at the Athens University of Economics and Business.
