ITB China launches regional Buyers Meetups to discuss trends, innovations, and opportunities in Chinese outbound travel, fostering industry connections.
Leading up to ITB China in May 2025, a series of high-caliber Buyers Meetups will be held in selected key regions across China from October onwards to explore potential collaborations, discuss new trends in Chinese outbound travel and share valuable industry insights.
To strengthen global travel and tourism connections, ITB China is launching a series of Buyers Meetups, curated, high-profile events tailored for Chinese and China-based travel professionals. This series is part of the broader activities of the ITB China Buyers Circle, an exclusive network of influential buyers and industry experts. In the run-up to ITB China 2025, the leading B2B trade show for the Chinese travel market, taking place from 27 to 29 May at the Shanghai World Expo Exhibition & Convention Center, the events will target key regions across China and are designed to facilitate face-to-face exchanges between the organizer of ITB China, selected outbound destinations, and prominent buyers from the respective markets.
Six regional Meetups addressing future trends and opportunities in Chinese outbound travel
In addition to strengthening ITB China’s brand presence in specific markets, the series of six Meetups will foster stronger relationships between participants through direct interaction and in-depth discussions on current and emerging trends, challenges and opportunities in Chinese outbound travel.
Held in six selected cities, the events serve as a network for various travel industry stakeholders, to drive collective growth and innovation across the industry. The first Meetup will kick off on 17 October in Chengdu, targeting the southwest market. Followed by a Meetup on 28 November in Xi’an, focusing on the northwest market. Towards the end of the year, ITB China will host additional gatherings on 18 and 19 December in Guangzhou and Shenzhen, concentrating on the south market. The series will continue in 2025 with a Meetup on 18 February in Hangzhou, targeting the east market, and will wrap up with the final event on 20 March in Shanghai.
In-depth exploration of outbound travel market trends
Each Meetup will explore pivotal topics influencing the future of the outbound travel market. Discussions will center on the latest trends and popular destinations, examining the factors that both drive and hinder emerging business in different regions. A focus will be the evolving online travel ecosystem, including strategies for travel agents to adapt and succeed in this dynamic landscape. Additionally, the Meetups will address the shifting needs of buyers, particularly in terms of the destination partners they require to meet new market demands, as well as highlighting opportunities within the outbound MICE travel sector, providing insights into identifying and managing market opportunities.
Engaging agenda with expert insights and networking opportunities
Designed to provide valuable industry insights and facilitate networking opportunities, each event will feature a rich three-hour agenda. The program will begin with a 30-minute introduction from the organizer of the ITB China buyers circle program, complemented by networking opportunities for attendees to engage with participating buyers and outbound destination representatives. This will be followed by a 60-minute presentation by key opinion leaders, who will share their expertise on current trends and challenges in outbound travel. The session will conclude with a 60-minute open discussion and Q&A, encouraging interactive conversations among attendees.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
