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Case Study: Indo-Pacific 2022 International Maritime Exposition

ICC Sydney’s team of event management professionals supported the AMDA Foundation to welcome 25,000 attendees to the three-day event.

International Convention Centre Sydney (ICC Sydney) supported the AMDA Foundation to successfully plan a record breaking INDO PACIFIC 2022 International Maritime Exposition (10-12 May 2022) held for the third time at the venue in its 22 year history.

ICC Sydney’s team of event management professionals supported the AMDA Foundation to welcome 25,000 attendees to the three-day event incorporating a sold out, record-breaking industry exhibition in the Exhibition Centre’s Halls 1-4, showcasing 736 naval defence and commercial maritime organisations from around the world.

Close collaboration between ICC Sydney and AMDA Foundation was key to not only reinforcing the event’s reputation as the premier international maritime exposition for the Indo-Pacific region, but in driving unprecedented results as the event reconvened after a COVID-19 pandemic disrupted year in 2021.

Advantages of a World Class Venue

Bespoke in person services

To accommodate the scope of the event, ICC Sydney bolstered its customer service and security support by almost 50% with an extra level of staff brought on each day to guarantee all guest requirements were met.

With 70 major conferences taking place within the program, venue flexibility was key. A number of spaces were adapted to accommodate the complex needs of the event, including using The Gallery as a dedicated security check-in, converting the foyer into both a convention and dining space.

The team also activated best practice VIP management protocols in support of officials and dignitaries including the Australian Chief of Navy Vice Admiral Michael Noonan, former Australian Minister of Defence Peter Dutton and Minister for Enterprise, Investment and Trade; Minister for Tourism and Sport; and Minister for Western Sydney, Stuart Ayres speaking at the event as part of the proceedings.

Precinct collaboration

INDO PACIFIC 2022’s spectacular Closing Ceremony event took place outside on the ICC Sydney Convention Centre Forecourt. The Australian Navy Band presented a public performance followed by a traditional Naval ceremony encompassing the firing of one volley of blank rifle ammunition.

Customised culinary services

ICC Sydney’s culinary team worked with AMDA Foundation to optimise the menu and catering service.

Record Breaking Event – Attendances, exhibition footprint, exhibitors, conferences 

Over 25,000 visitors across three days, breaking the 2019 record

  • 736 participating exhibitor companies from 23 counties, a 12% increase on 2019 and the largest number of participating companies in the history of any AMDA Foundation event
  • An exhibition space 11% larger than the 2019 record
  • Over 40 nations represented, with 39 Chief of Navy Counterparts or their representative from around the world
  • Over 70 conferences, symposia and presentations, including the Royal Australian Navy’s Sea Power Conference, King-Hall Naval History Conference and Sailors’ Forum
  • 115 official defence, industry, academic and government delegations
  • VIPs in attendance including visits from Australia’s Minister for Defence and Minister for Defence Industry

“After the pandemic interrupted our event scheduling in 2021, the return of an evolved INDO PACIFIC 2022 was critical to our network of naval defence and commercial maritime professionals. Through ICC Sydney’s exceptional facilities and support, we successfully re-introduced the world to Australia, meanwhile reinforcing INDO PACIFIC’s role as the only maritime exposition of its kind in the Indo Pacific region.” said Ebony Ordona, Head of Event Services, AMDA Foundation.
 

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