The data collection process for Datalex Big Book of Airline Data by IdeaWorksCompany began in January of this year and was completed in August.
The new Datalex Big Book of Airline Data by IdeaWorksCompany offers passenger traffic, airline revenue, and frequent flyer info for 221 airlines from Aegean to Zhuhai Dublin, Ireland & Shorewood, Wisconsin, 27 October 2020: Datalex, a market
leader in digital commerce for travel retail, and IdeaWorksCompany, the foremost consultant on ancillary revenue, released a new publication providing a world of data collated by alphabetical order, size, airline type, region, and alliance.
“When we began working on this concept with the IdeaWorksCompany team –preCovid-19– we did so because we had our own questions about airline revenue, traffic, and frequent flyer programme membership; we knew this data was important and that it was difficult to source. The 2020 Datalex Big Book of Airline Data is a snapshot in time and is based on the 2019 reporting period. Little did we know what 2020 would bring. As our industry deals with the ongoing impact of Covid, we are
confident there will be an inevitable recovery over time which will in turn be positively reflected in traffic and revenues. Those airlines that engage well with customers during this period will also retain their loyalty. We hope this Big Book will be a useful resource for anyone interested in airline performance and we are happy to share it,” says Alison Bell, SVP Global Sales & Marketing at Datalex.
The data collection process for the report began in January of this year and was completed in August. It’s a significant undertaking with a review of nearly 300 airlines to find traffic, revenue, and membership numbers for inclusion in the report. The information is presented in multiple formats to create user-friendly access to the data.
The first part of the Big Book contains passenger traffic results for 208 airlines. The second part of the report contains revenue results for 180 airlines. The final section provides membership data disclosed by 42 frequent flyer programs.
The report relies upon a number of sources and methods to determine the results presented for each airline. Most often this consisted of financial documents at airline websites, while for others the sources include press releases, industry articles, and materials published by a global alliance. IdeaWorksCompany also calculated traffic and revenue for carriers for primary and subsidiary airlines. The Big Book will be released on an annual basis during the fall of each year.