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MICE

Korea to introduce two new projects for business events at AIME

Author: Vicky Karantzavelou / Date: Wed, 02/14/2018 - 13:08
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The National Museum of Korea, Seoul.
Gyochon Traditional Village, Gyeongju.
Korea Unique Venue MICE Brand Identity logo

According to the UIA Global Statistics, Korea is the most sought destination for business events in 2016 with a total of 997 international meetings hosted.

Amid the 2018 PyeongChang Winter Olympics Games, Korea is set to introduce two new projects at the Asia-Pacific Meetings and Incentives Expo (AIME) this coming February 20-21. Those who visit the Korea Pavilion (stand 2710) can expect to learn about Korea MICE Ambassadors and the Korea UNIQUE Venues first hand.

According to the UIA Global Statistics, Korea is the most sought destination for business events in 2016 with a total of 997 international meetings hosted. In order to reinforce this achievement, Korea did a soft launch of its Korea MICE Ambassadors early this year. Twelve outstanding individuals from various fields, such as healthcare and engineering, were selected to serve as front-runners in securing international business events to Korea and leverage their achievements and networks to raise the status of Korea as a meetings destination.

In addition, Korea also rolled out its new MICE brand “Korea Unique Venues” introducing twenty world-class meeting venues. These venues are a result of close collaborations with local convention bureaus and suppliers, where the Korea MICE Bureau evaluated recommended sites and filtered them according to their characteristics, usability, and willingness to open the place for business events.

“We invite all AIME attendees to visit the Korea Pavilion and join us as we unravel to the international community our ever-growing range of valuable programs created to ensure outstanding meeting experiences in Korea,” said Min Hong Min, KTO Executive Vice President for International Tourism.

This year, Korea will lead a delegation representing four private sectors namely US Travel, Jane Tour, Kims Travel, RYE Tour and three convention bureaus from Seoul, Jeju, and Goyang. AIME attendees visiting the Korea pavilion (stand 2710) can expect to discover Korea as a new and interesting MICE destination for their clients and find out more about various forms of competitive, quality services and support available 

ABOUT THE AUTHOR

Vicky Karantzavelou

Co-Founder & Chief Editor

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.