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Jesse Desjardins: Growth Hacking is one of the most interesting mindsets you can have as a company

Author: Theodore Koumelis / Date: Fri, 11/24/2017 - 02:15

Jesse Desjardins is the former global head of content and social at Tourism Australia and is one of the speakers of a very interesting seminar organized by PATA Academy on December 6 to 8 with the title "Growth Hacking: How to scale your business exponentially".

In the video interview below, Mr Jesse Desjardins replies to the following questions:

  • TravelDailyNews: Jesse thank you for this interview. Please explain for our viewers what do we mean with the term "Growth Hacking" and how can help travel & hospitality companies to increase their business?
  • TDN: You were working for 7 years with Tourism Australia which is the National Tourism Board of the country. Did you implement growth hacking technics and what was the outcome?
  • TDN: How, travel & hospitality companies especially SMEs and independent, can open new markets using digital marketing channels and methods? Which are your golden rules that you could recommend?
  • TDN: What will the delegates learn from you during your presentation at the PATA Academy seminar?

Jesse is the former global head of content and social at Tourism Australia. During his nearly 7 years at the national tourism agency, Jesse and his team spoke to millions daily via Tourism Australia’s digital platforms. From to the @Australia social media profiles Jesse led the team that has made Australia the most followed destination globally. By creating a platform that harnesses the power of visitors and residents the team receives over 3,500 story ideas daily, truly allowing millions of people globally to be part of Tourism Australia’s leading social and content team. Jesse holds an MBA in Creative Leadership and has worked with tourism boards in several countries.

Check more information about this must-attend seminar about growth hacking
If you have more questions please contact PATA Academy at


Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.