BSC to execute trade and public relations services to strengthen JNTO’s foothold in the Indian market
The travel and tourism industry is one of the most rapidly growing sectors in India. Capitalizing on this significant growth, Japan National Tourism Organization, is aiming at increasing Indian tourist inflow into Japan. In order to meet their goals, JNTO through its associate K&L Communications India, has appointed Blue Square Consultants, one of India’s leading destination representation firms, to enhance the trade & media outreach for destination Japan in India.
Addressing the occasion, Mr. Kenichi Takano, Executive Director, Japan National Tourism Organization, Delhi office, expressed, “India has been an important source market for us owing to the emergent disposable income groups and changing lifestyles. We have recorded a growth of 14.7% amounting to 154, 029 Indian tourist arrivals in 2018, and we are expecting the market to perform even better in the forthcoming years. Banking on the favourable dynamics, we are keen on augmenting our targets by a higher margin through strategic positioning of Japan in key metro cities.”
He further added, “We are confident that Blue Square Consultants will help us in reaching out to the right stakeholders with innovative channels of communication. Through this association, we hope to bring out the best of what Japan has to offer and weave a unique experience for aspiring Indian travellers.”
Lubaina Sheerazi, COO, Blue Square Consultants, quoted, “We are elated to be appointed as the representative of JNTO in India. The tourism industry is undergoing an exponential shift wherein new age platforms are acting as catalysts to influence the next generation travellers. It is a privilege to represent a technologically advanced yet culturally rich country like Japan. We look forward to bringing out the best of the destination through our gamut of services and achieve fruitful results for JNTO.”
Alongside reaching out to the target market through various mediums, Blue Square Consultants will educate the trade & media partners identify the diverse attractions & prefectures through exclusive educational & promotional programmes.