Recommendations are more important than broader advertising. Travel Ads Network believes that customers rely much more on authentic content as opposed to more broadly sponsored content.
I spoke with Christophe Secher (CEO, co-Founder) and Charles Gourlaouen (CTO, co-Founder) of Travel Ads Network. They are both from France and based in Bangkok.
Chris has been involved in the tech and travel business since 2000, getting his start with a small OTA in Los Angeles. Charles is also very experience, having worked for the last 20 years in travel tech with companies like Accor Hotels, Expedia and Agoda…which is where he and Chris met.
With all of this experience and even after working at Agoda, they believe there is still space for innovation in travel tech.
Travel Ads Network focuses on publishers, giving them an easy and automated way to build affiliate marketing into any published platform. This means that the potential for any travel blog or any site publishing travel content cannot have a way to monetize as an affiliate, regardless of their size.
Recommendations are more important than broader advertising. Travel Ads Network believes that customers rely much more on authentic content as opposed to more broadly sponsored content. Hence, they have built technology for publishers that are building this content to more easily benefit from their recommendations and monetize it at the same time.
This podcast is initially published on Michael Waitze Media