Many of the significant considerations taken into account by consumers when selecting travel destinations are health-related; while at the same time, there is an overall positive resident sentiment about travel and tourism in the Asia Pacific region above global averages, with most residents ready to welcome visitors again with due attention to the traveller impact on environment and cleanliness.
Despite much remaining unknown and unknowable about the future of travel post COVID-19, we are seeing emerging trends about health and hygiene in travel and tourism (T&T) concerning traveller booking behaviour and resident sentiment. This means that destination managers and marketers need to rethink, rebuild, and reposition their destination’s focus on health and hygiene accordingly.
This report, published by the Pacific Asia Travel Association (PATA) with contributions from the co-founders of the Global Health Security (GHS) Index, a project of the Nuclear Threat Initiative (NTI) and the Johns Hopkins Center for Health Security (JHU); TCI Research, Tripadvisor, and the World Economic Forum, examines health and hygiene trends in travel and tourism to see if and how they might impact destination competitiveness in the future.
“Despite much remaining unknown about the future of travel post COVID-19, this timely report highlights emerging trends about health and hygiene in travel and tourism concerning traveller booking behaviour and resident sentiment,” said PATA Chief of Staff Trevor Weltman. “Such insights can assist destination managers and marketers get ahead of the curve to rethink, rebuild, and reposition their destination’s focus on health and hygiene beginning now.”