SEYS will focus on creating awareness of Climate Friendly Travel (CFT) and on fostering ways to encourage changes for a resilient Travel & Tourism future.
SUNx Malta in partnership with the Mekong Tourism Coordinating Office (MTCO) will host the first-ever Climate Friendly Travel Youth Summit for Asia on Friday 30th April 2021. The ‘Strong Earth Youth Summit’ (SEYS) will include lectures, workshops and other educational activities aimed at highlighting the need for a clean and green post-Covid future for the tourism sector, in accordance with the 2030 Sustainable Development Goals and 2050 Paris Agreement.
The virtual event, held on 30 April, is one of three global events run in partnership with Thompson Okanagan Tourism Association (TOTA), British Columbia, Canada; Institute of Tourism Studies, Malta (ITS); and the Mekong Tourism Coordinating Office (MTCO).
SEYS will focus on creating awareness of Climate Friendly Travel (CFT) and on fostering ways to encourage changes for a resilient Travel & Tourism future. It aims to promote climate hope in the recovery of the tourism industry through awareness and education, youth empowerment, and engagement and action.
Describing the youth summit, Professor Geoffrey Lipman, President of SUNx Malta, said, “This is not just another of the many Travel & Tourism summits. SEYS is designed for tomorrow's leaders by tomorrow's leaders – the 45 students from 30 countries we have on our first ever Climate Friendly Travel Diploma Course with ITS Malta. We charged them with creating an event that would be meaningful and attractive for the Greta Thunberg crowd.
“SEYS will identify the core issues for the post–pandemic green and clean tourism sector. Our students are putting together a fast and fun program, with engaging speakers, who will captivate a global youth leadership audience.”
The Asia Summit includes a range of speakers from Climate Change and Tourism experts such as Dr Susanne Becken, to the CEOs of Asia Travel specialists Yaana Ventures and EXO Travel followed by Q&A sessions.
Jens Thraenhart, Executive Director / CEO, MTCO said: “We are proud to be partnering with SUNx on this important initiative. Tourism has an essential role to play in the fight against Climate Change and it is through the next generation of change-makers that this transformation will take place. The Mekong is a region heavily dependent on Tourism and we want to ensure that its long-term development is based on a Sustainable strategy which places Climate Change at the top of the agenda.”
SEYS will honour the vision and contribution of the late Maurice Strong, a close friend of Lipman, after whom the summit is named. Strong was the architect of the UN Sustainable Development and Climate Framework for half a century, and inspiration for SUNx Malta and its Climate Friendly Travel System.
“SEYS will be the first of an annual testimony to the legacy of Maurice Strong, Champion for the planet, who warned about the Climate Crisis 50 years ago and spent the rest of his life building the UN framework to respond to it,” says Lipman.
SEYS will also launch the Strong Awards to encourage students to profile Breakthrough Innovations in Climate Friendly Travel, together with Les Roches Hospitality School.