The campaign will be held from 26 to 28 March 2021, involving over 30 participating malls.
Melaka, Malaysia – The Ministry of Tourism, Arts and Culture (MOTAC) through its agency Tourism Malaysia is working together with Malaysia Shopping Malls Association (Persatuan Pengurusan Kompleks Malaysia or PPK Malaysia) to launch a three-day Shop and Be Rewarded campaign. The campaign is in line with the ministry’s Stimulus Recovery Plan (PRE), aimed at encouraging domestic spending.
YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture who launched the campaign at the Mahkota Parade Shopping Centre, Melaka stated that this campaign is one of the government’s initiatives to revive the Malaysian shopping industry which has been badly affected by the pandemic Covid-19.
The campaign will be held from 26 to 28 March 2021, involving over 30 participating malls. This promotional campaign offers e-cash vouchers, whereby each minimum purchase of RM50.00 will entitle them to receive a discount of RM10.00 at the participating shopping malls and retailers.
As an association representing shopping malls throughout Malaysia, PPK Malaysia continues its efforts to enhance malls’ performance during the current challenging times. This collaboration with Tourism Malaysia is hoped to lead the shopping and retail industry to a speedier recovery from the severe impact caused by the Covid-19 pandemic.
Tourism Malaysia is giving away an estimated RM450,000 worth of e-cash vouchers which will be matched or even increased, by more than 30 participating shopping malls from the Central, Northern and Southern Regions so that a total of at least RM900,000 will be given away to all Malaysians.
YB Dato’ Sri Hajah Nancy urged the public to take this opportunity to shop but to continue adhering to the standard operating procedures (SOPs) set by the Government in line with the new norms.
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