SiteMinder's data reveals the positive impact that Thailand’s new four-day long weekends have had on local hotel bookings.
BANGKOK,THAILAND – Data by SiteMinder, the global hotel industry’s leading guest acquisition platform, reveals the positive impact that Thailand’s new four-day long weekends have had on local hotel bookings.
According to SiteMinder’s World Hotel Index, Thailand’s booking momentum has this week risen above 59 percent of 2019 levels for just the third time since early March. Since October 14 hotel reservation volumes have increased by 77 percent, and in Phuket booking momentum for local properties is the strongest it has been in over 250 days.
As with the November four-day weekend, Thailand’s Constitution Day holiday, scheduled to commence on Thursday December 10, has caused a surge in last-minute bookings from Thai locals. 17 percent of all arrivals in the months ahead are for the week of the holiday, a figure only set to rise in the final days prior to the weekend.
“After a difficult year for many of Thailand’s hoteliers, it is pleasing to see the Thai people supporting local businesses across these four-day long weekends. With limited international guests currently in Thailand, they present a unique opportunity to experience the country, and the beauty that it has to offer, before the rush of tourists recommences,” says Bradley Haines, Regional Vice President of Asia Pacific at SiteMinder.
The recent rise in hotel bookings in Thailand is also mirrored in other parts of Asia, with reservation momentum in Taiwan (+20 percent MoM), the Philippines (+33 percent MoM), and Vietnam (+63 percent MoM), all trending positively on SiteMinder’s World Hotel Index.