Marking the launch of a new hotel brand in post-pandemic era.
Taipei, Taiwan - Silks Hotel Group announced the launch of a new brand: Silks X. The brand targets to open its first hotel, Silks X Linkou, in 2025 as SHG enters a management agreement with EMG International Hotels Limited, a subsidiary company of Eastern Media International (EMG).
Situated in Linkou New Media Park, the hotel is part of EMG's new headquarter and will be directly linked to the Taoyuan Airport MRT. The NT$1 billion Silks X Linkou will occupy 26th to 33rd floors of the multi-purpose building, offering 200 rooms, a restaurant & bar, a fitness centre and indoor pool, and 1,800 sqm ballroom plus meeting rooms.
With post-pandemic travel changes, Silks X is positioned as a new urban resort hotel. "X" represents cross-over of Live x Work, Business x Wellness, Modern x Sustainable, Eat x Drink. The design and operation of the hotel will have Well-being, Bleisure and Immersive Experiences in mind.
"The pandemic has had a great impact across all industries," says Steven Pan, Chairman of Silks Hotel Group. "Silks Hotel Group is taking a new direction towards building urban resort hotels. Silks X is a brand tailored to EMG as the first hospitality brand launched in the post-pandemic era".
Chairman Mr. Pan further described Silks Hotel Group's current existing brands as different luxury cars. "Regent is like the BMW 7 Series, Silks Place is the BMW 5 Series, and the Just Sleep Hotels are more like Mini Coopers. The newly created Silks X brand is like the SUV X-series, cross-over of a sedan and an off-road vehicle. This concept reflects the various brands and cross-industry services and alliances in Linkou".
Silks Hotel Group has been focusing on expanding its footprint in Taiwan in recent years. While the Silks X Linkou development project is scheduled to open in 2025, there are several exciting new projects slate to open including Just Sleep's Tainan Tendrum in May 2021 and Wellspring by Silks Beitou in 2024. The new addition brings Silks Hotel Group's Taiwan hotel portfolio to 19 hotels.