New campaign debuting on 8th annual Global Day of Discovery
Samui, Thailand – Renaissance Hotels has announced a new “Discover This Way” marketing campaign, which was launched on its 8th annual Global Day of Discovery on 16 May at 160 hotels in 35 countries.
This year’s annual Global Day of Discovery celebration spotlighted the Renaissance Hotel Navigator, who – counter to a typical concierge – knows how to show guests how to discover destinations like a local by handpicking discoveries that cannot be found in a guidebook.
According to Renaissance Hotels, under the new campaign it will help guests uncover the soul of neighborhoods around the world with exclusive experiences and perks from the brand’s This Way partners.
George Fleck, Vice President of Global Brand Marketing & Management, Renaissance Hotels, said: “We have been on a mission to continue to evolve what Renaissance Hotels offers today, and this year’s Global Day of Discovery and new “Discover This Way” campaign officially marks a new era for the brand.”
Fleck added: “Today’s travelers want to feel like they’ve experienced the DNA of the neighborhood in the destination they are visiting and make the most of their trip. With help from our This Way neighborhood partners, we are committed to giving travelers something a little bit unexpected every step along their journey.”
The “Discover This Way” campaign was developed and produced by creative agency Venables Bell + Partners collaboratively with the Renaissance Hotels’ marketing team and based on consumer insights. It was inspired by the idea that every trip can be a tale, from the brand’s surprising approach to design, to its original take on cocktails and its team of local navigators.
Beginning on Global Day of Discovery and continuing regularly thereafter, Renaissance Hotels across the globe will be collaborating with a diverse group of local businesses and notable personalities who embody the soul of the neighborhood to serve as ‘This Way’ partners.
Each partner will help give travelers a glimpse into Renaissance Hotels’ storied neighborhoods, highlighting the style, eats and beats of the destinations. Upon check-in, guests will be given a Navigator map leading travelers to hidden gems, along with a token for travelers to present to these local establishments in order to access exclusive perks.
Renaissance Hotels is also introducing a fresh new visual identity, inspired by the new “Discover This Way” campaign and on-property experiences.
The new visual identity will begin to roll out in-room and through all of the brand’s digital channels, starting in June. It will include a refreshed color palette, photography and font type that captures the brand’s signature mix of high and low, raw and polished elements – all of which make up a modern neighborhood.
Sirima is the Editor-in-Chief of TravelDailyNews Asia-Pacific, responsible for the editorial aspects of the online news portal.
