Corporate Social Responsibility
In celebration of the campaign’s fifth year, Mövenpick calls on guests to donate at least one kilo of food, clothing and educational supplies to disadvantaged communities around the world.
Paris, France - Mövenpick Hotels & Resorts is lending a hand to people in need with the launch of its 2019 ‘Kilo of Kindness’ global charity campaign.
Now in its fifth year, the ‘Kilo of Kindness’ campaign which honours the United Nations International Day of Charity on 5 September, calls on guests to donate at least one kilo of food, clothing and educational supplies to disadvantaged communities around the world, with a focus on underprivileged young people.
This year more than 50 Mövenpick hotels across Africa, Asia, Europe and the Middle East are supporting the campaign, which runs from 1-15 September. Guests and visitors are invited to drop off at least one kilo of supplies at any participating hotel lobby, which will then be distributed locally by the charities each hotel has partnered with.
High-priority items include books, notebooks and stationery such as pens, pencils, rulers and erasers; canned foods such as tuna, soup, fruit, vegetables and concentrated milk; dry foods like rice, beans, oats, pasta, cereals, flour, powdered milk, baby formula, tea and coffee; and clothing for adults and children.
Last year, a staggering 12,700 kilograms of supplies were donated via the participating hotels – a figure Mövenpick hopes to surpass with its 2019 campaign. While each guest is encouraged to donate a ‘Kilo of Kindness’, all contributions are welcome and gratefully received.
“Our Kilo of Kindness campaign has grown immensely since its inception and in 2019 we are rallying support worldwide across all channels, within our hotels and local communities, in the hope to make this year the most successful yet,” said Nick Bosworth, Vice President Brand Management, Mövenpick Hotels & Resorts.
Added Bosworth, “This corporate social responsibility initiative is at the heart of the Mövenpick brand and reflects our values and commitment to the local communities in which we operate. We are encouraging all guests to join us this September to support a ‘Kilo of Kindness’, so together we can collectively make a difference in the lives of many.”