The campaign will be promoted across social media platforms including Facebook, Twitter, G+, Pinterest, Instagram and YouTube.
NEW DELHI – ixigo.com, India’s leading travel planning and search engine, has kicked off ‘LTC’, a first-of-its-kind campaign in the Indian travel industry. #LTC, shorthand for ‘Love, Travel, Cash’ is a unique reward and loyalty programme which offers real cashback to users who book their hotels and flights through ixigo on its partner websites. The LTC cashback offered is over and above the offers, discounts and deals that are running on partner websites (flights and hotels) making it a win-win deal for users as well the partners.
To claim their LTC, users have to search, redirect and book using ixigo’s app or website, and then forward the booking confirmation to trips@ixigo.com. Once the booking is validated, the cash is credited directly into the bank account of the users. To further sweeten the promotion, ixigoers will get additional cashbacks when they claim their #LTC on the ixigo mobile app. This will help drive the company’s overall focus of increasing interactions and transactions on mobile. Users can claim LTC in 3 easy steps by visiting https://www.ixigo.com/ltc.
The campaign will be promoted across social media platforms including Facebook, Twitter, G+, Pinterest, Instagram and YouTube. Besides creating and sharing interesting content pieces on #LTC, ixigo will also be sharing interesting destination options, videos and contests across social media and online channels.
Speaking about this novel idea, Saurabh Srivastava, Vice-President, Marketing & Product Strategy at ixigo said, “We all grew up hearing about LTC in our childhood, commonly known as Leave Travel Concession, a once a year all expenses paid vacation our parents took us on. We are bringing it back in a new avatar – Love, Travel, Cash – rewarding every traveller in 3 easy steps from our apps and website. So now we not only help you find where the best travel deals are, but we also give you cash for booking it through us. In fact, we’re the only travel search and planning website in the world to ever give real cash back to users transacting on 3rd party websites!“
Recently, ixigo touched 4 million monthly users and 3.5 million app downloads, making it India’s biggest mobile travel search engine and trip planning website.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
