Western Australia’s peak body for business events, Business Events Perth, is calling on event planners around Australia to experience the “unexpected” and start planning their next business event in the nation’s sunniest capital city.
Business Events Perth’s latest marketing campaign launched today features five engaging videos and a range of digital assets, highlighting Perth’s new hotels, unique meeting venues and unparalleled experiences, in a bid to keep Perth front of mind for future corporate meetings, conferences and exhibitions.
“What this campaign shows, is that business events don’t all have to be the same,” Business Events Perth chief executive Gareth Martin said.
“I implore national conference and exhibition organisers who want to create a safe and unique experience for their delegates in a city, filled with amazing experiences, that they must consider Western Austral for their next business event.
“This campaign will keep Western Australia front of mind for business event planners on Australia’s east coast, as confidence continues to grow in the national business events industry.”
In July, Western Australia hosted the country’s first large scale business event since COVID restrictions were implemented. Over recent months, in line with local COVID restrictions, Western Australian business event operators have continued to bring people together to meet, connect and collaborate in a safe way at business events.
The new marketing campaign follows the release of Business Events Perth’s widely acclaimed interactive business event planner, which takes the user on a guided tour of the best of the state’s meeting spaces, accommodation, gala function spaces and experiences.
In recent years, more than 5000 accommodation rooms have added to Perth’s hotel inventory, complementing a 40 per cent increase in meeting space, making the city a contemporary and cost-effective destination for business events.
“Business events are a key economic driver to the Western Australian economy, supporting thousands of jobs across a range of local businesses, and the re-start of business events is critical to the recovery of the local visitor economy,” Mr Martin said.
“Business visitors have an unparalleled and unique experience when they come to Western Australia, which is why Business Events Perth is reminding national event organisers how a business event in Western Australia is so spectacular.
“Here you can step out of your business event straight into an unexpected adventure, whether it is premium food and wine, or an aquatic adventure, in a State that offers an abundance of outdoor space.”