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Fairs

DFS debuts tenth prestigious masters of wines and spirits exhibition in Macau

Author: Tatiana Rokou / Date: Wed, 01/26/2022 - 09:07
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Exhibition to showcase over 100 masterpieces from 65 legendary houses.

HONG KONG SAR, MAINLAND CHINA – DFS Group (DFS), the world’s leading luxury travel retailer, in partnership with City of Dreams Macau, will present its tenth annual Masters of Wines and Spirits (MOWS) exhibition at T Galleria by DFS, Macau, City of Dreams for the very first time. The exhibition will feature an exclusive collection of more than 100 of the world’s rarest and finest wines, spirits and Champagnes from 65 world-renowned brands and houses.

DFS' Masters of Wines and Spirits is part of the DFS Masters Series, a signature program of exhibitions around the world. The Masters Series is a showcase of the pinnacle of DFS’ leadership and innovation in curating exclusive products and creating exceptional experiences across its five pillars of luxury: Wines and Spirits, Beauty and Fragrances, Watches and Jewelry, Fashion and Accessories, and Food and Gifts.

Renowned for its bespoke curation of products, the majority of which are limited edition or exclusive to DFS, Masters of Wines and Spirits is a celebration of the world’s finest industry expertise, as well as the vast knowledge of DFS’ merchant teams, who work throughout the year to develop product specifically for Masters of Wines and Spirits.

The Masters of Wines and Spirits pop-up, which is open to the public and housed exclusively at City of Dreams Macau, will feature cognac, Champagne, whiskey and wine display zones; each showcasing unique or exclusive pieces. For viewers that seek to understand more product details, the origin, narrative or uniqueness of each lot, QR codes are provided at ease to be scanned next to each display, allowing viewers to be whisked away to explore the full collection and more. In addition, The Masters Bar will be open throughout the months of March and April, bringing exclusive tastings, activations and guest bartenders.

We are thrilled to present the tenth edition of our esteemed Masters of Wines and Spirits exhibition, and to introduce City of Dreams Macau as our host location for the first time, reinforcing our commitment to our China customers,” said Christophe Marque, President Merchandising, DFS Group. “This anniversary event underscores DFS’ position as the finest curator in the travel retail industry, presenting yet another innovative and outstanding collection of rare products, many of which have been developed exclusively in celebration of this year’s Masters of Wines and Spirits.”

This year’s Masters of Wines and Spirits curated collection will be available for preview and purchase at T Galleria by DFS, Macau, City of Dreams from February to April. Over this period, special activations and product displays will be showcased across the store. 


 

ABOUT THE AUTHOR

Tatiana Rokou

NEWS EDITOR

Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.