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CJ LiveCity Corporation and AEG to jointly pursue building Korea’s first world class arena

Author: Theodore Koumelis / Date: Tue, 06/11/2019 - 05:36
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CJ LiveCity will include the 20,000-capacity Seoul Metropolitan Arena, a studio complex, a K-culture themed entertainment district and waterfront park.

Los Angeles, USA & Seoul, South Korea -- CJ LiveCity Corporation, a subsidiary of CJ Group which owns the largest media and entertainment company in Korea spanning film, music, television and conventions, and AEG, the world’s leading sports and live entertainment company, have signed an agreement to jointly pursue building a state-of-the-art 20,000-capacity arena in Metropolitan Seoul’s Goyang City, Gyeonggi Province, Korea.

CJ LiveCity will include the Seoul Metropolitan Arena, as well as a studio complex, a K-culture themed entertainment district and waterfront park. With more than 20 million visitors projected annually, CJ LiveCity will become Korea’s landmark touristic destination that will revitalize both the national economy and the northern Gyeonggi Province. CJ LiveCity is strategically located to attract K culture fans across Asia. The site is centrally positioned among five of Korea’s largest cities with a combined population of over 150 million people. The GTX highspeed express train (scheduled to open in 2023) will connect CJ LiveCity to Gangnam District in only 20 minutes; a 40-minute drive from Seoul’s Incheon International Airport; and a 20-minute drive from Gimpo International Airport.

Seoul Metropolitan Arena will be designed by a world-renowned architectural firm and will serve as the key landmark facility in CJ LiveCity. The arena will become Korea’s largest and most advanced live performance venue for K-Pop, international artist tours, sports events and Hallyu content, and is poised to redefine the live entertainment experience in the country. The arena and CJ LiveCity will be the first of their kind destinations in Korea and will offer an ‘indoor and outdoor’ experience so that audiences in the arena and visitors to CJ LiveCity are able to collectively enjoy the performance together.

The agreement marks AEG’s entrance into the growing Korean live entertainment market and further expands the company’s footprint in Asia.

Once the arena opens, AEG will curate a top-quality program of international and domestic concert tours through its music division AEG Presents, one of the largest music companies in the world. AEG Presents has promoted world tours for artists including Ed Sheeran, Justin Bieber, Paul McCartney, Elton John, Shawn Mendes, Celine Dion, Khalid, Taylor Swift, The Rolling Stones and Katy Perry.

CJ LiveCity’s CEO Michael Kim said, “This collaboration combines CJ’s long-standing cultural business capabilities with AEG’s venue development and operations expertise and its global live touring and promotions capacities. Seoul Metropolitan Arena, which will be designed by a leading architectural firm, is expected to be a competitive venue not only across Asia, but also globally due to performances of K-Pop as well as world-renowned artists.”

Michael Kim continued, “Securing qualified content based on building a world-class facility is a key success factor for the Arena in CJ LiveCity. In this context, the collaboration with AEG, which is one of the world’s leading venue operators and global live music companies, will be one of the most important factors for the arena’s success.”

AEG owns and has developed such renowned venues and entertainment districts as STAPLES Center and L.A. LIVE in Los Angeles, which is visited by more than 20 million guests annually; The O2 in London, which has hosted more than 50 million people since it opened; Mercedes-Benz Arena and Mercedes Platz in Berlin; and T-Mobile Arena in Las Vegas through a joint venture partnership with MGM Resorts International. These world-class destinations are among AEG’s global network of over 150 venues, which includes more than 20 of the top-100 arenas.

AEG also developed China’s premier entertainment destination Mercedes Benz Arena in Shanghai in partnership with the NBA and Oriental Pearl Group, and is currently developing two venues in Bangkok through a joint venture partnership with Thailand’s leading retail developer, The Mall Group.

As part of its research and analysis for developing Seoul Metropolitan Arena, CJ visited several of the world’s leading arenas and made the decision to pursue building the arena with AEG based on the company’s extensive experience.

AEG Asia’s President and CEO Adam Wilkes said, “We believe that the combination of CJ LiveCity and the new Seoul Metropolitan Arena will revolutionize Korea and the region’s entertainment landscape. Both AEG and CJ share a vision of Korea as a world-leading entertainment destination and we are thrilled to work with such an innovative leader. CJ has an in-depth understanding of the Korean and Asian markets and unparalleled experience in entertainment. We believe that Seoul Metropolitan Arena will become a must play destination for world tours and look forward to breaking new ground together.”

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.