Assumption University MSME Business School students from the Department of Hospitality and Tourism Management networked with tourism industry leaders recently at the monthly SKAL Bangkok lunch.
Ph.D. student Elaine Yulan Zhang and Dr Tony Tse of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University argue that “a subset of relatively wealthy Chinese luxury travellers” are driven by the desire for “status, interpersonal relationships, relaxation and hedonism, self-improvement and perfection”.