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Business Development Programs by the South Australian Tourism Industry Council (SATIC) to support the South Australia’s visitor economy

Author: Marianna Sigala / Date: Fri, 02/24/2017 - 00:18

The 2017 SATIC Tourism Conference, set for June this year, is a must-attend event for tourism education, networking and professional development.

Tourism businesses across South Australia are set to benefit from a suite of business development programs being rolled out by the South Australian Tourism Industry Council(SATIC) during 2017.

Premier Jay Weatherill launched SATIC's Event Program and Tourism Awards at one of the State's most popular tourist attractions, the Botanic Gardens.

Premier Jay Weatherill says tourism is one of the success stories of the South Australian economy.

"The sector has grown by 4,000 jobs in the past 24 months, the fastest rate of growth in Australia," Premier Weatherill says.

"The ServiceIQ: Smarter Business Workshops program, the State Tourism Awards and other business development programs run by SATIC will no doubt build on our enviable reputation."

SATIC Chairman, Eoin (Owen) Loftus says SATIC actively contributes towards delivering the full economic potential that tourism can offer through its supply side activities.

"SATIC can play a key role in driving industry growth and investment and strengthen business profitability and capability," Mr Loftus says.

"One of our business development goals is to provide linkages, knowledge and tools to help our members increase profitability.

"In 2017, SATIC is set to build even further on previous success and positivity with the introduction of a brand-new workshop program.

"The new ServiceIQ: Smarter Business Workshops Program assists business owners and their staff to develop their capabilities through industry workshops and one-on-one business coaching, with the aim to position South Australia's tourism industry as Australia's leader in service excellence.

"We believe that by providing a comprehensive workshop program, with the support of the South Australian Tourism Commission, around customer service and its many facets, our industry will excel and be second to none."

The event also launched the 2017 South Australian Tourism Awards with Mr Loftus highlighting the program's significance within industry.

"The State Tourism Awards recognises our State's finest tourism operators and it has greater support than ever before through nominee mentoring and a new online entry process which allows entrants to focus on content rather than presentation," Mr Loftus says.

"Each year there is an impressive number of entrants into the Awards and this can be attributed to the importance the industry places on these accolades.

"This year's Awards program will see the addition of a new category – International Ready, which will enable South Australian tourism businesses who deliver tourism to international visitors to demonstrate their understanding of the international visitor and markets.

"SATIC also manages the Australian Tourism Accreditation Program in SA, which is a well-known business development program that assists in the development of quality management practices and gives consumers peace of mind when booking a holiday.

"This program is seeing renewed uptake and support by industry as operators look for the best way to distinguish their business as a trusted enterprise.

"The 2017 SATIC Tourism Conference, set for June this year, is a must-attend event for tourism education, networking and professional development. This year will see the conference extended to a day and a half with more time for networking.

"2017 presents a significant year of opportunity to build on the State's tourism momentum, with the visitor economy now worth $6.2billion and tourism recognised as a key economic driver for South Australia.

"It's a great time to be in tourism in South Australia."


 

ABOUT THE AUTHOR

Marianna Sigala

Professor of Tourism and Director of the Centre for Tourism & Leisure Management

Dr. Mariana Sigala is Professor in Tourism and Director of the Centre of Tourism & Leisure Management (CTLM) at the University of South Australia Business School. Professor Sigala has a PhD from the University of Surrey as well as a Certificate of Advanced Academic Studies from the University of Strathclyde and an MSc in Tourism Management from the University of Surrey. Professor Sigala is a widely published authority in the area of Service Operations Management and Information and Communication Technology (ICT) applications in Tourism and Hospitality. She also has an interest in e-learning models and pedagogies, having published several research studies in these areas. Professor Sigala’s research is multi-award winning featuring several best paper awards in international conferences and academic journals, such as papers published in the International Journal of Contemporary Hospitality Management and the International Journal of Hospitality Management. Professor Sigala is the current Chair of the ICHRIE Johnson and Wales Case Study Competition and Publication Series . She is also currently the co-editor of the international journal Journal of Service Theory and Practice, the Editor-in-Chief of the Journal of Hospitality & Tourism Management and the editor of the International Journal of Hospitality & Tourism Cases. Professor Sigala has also served on the Board of Directors of the International Federation of Information Technology, Tourism and Travel (IFITT) (as Membership Director); the International Council on Hospitality, Restaurant and Institutional Education (I-CHRIE) (as Research Director, 2008 - 2010); the Hellenic Association of Information Systems (HeAIS) (as Publicity Director); and the Executive Board of the European Council on Hospitality, Restaurant and Institutional Education (EuroCHRIE) (as President, 2004 - 2005). Professor Sigala joined the UniSA Business School in 2015 and brings more than 13 years of international academic and teaching experience to the UniSA Business School and the School of Management.