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New Appointments

Anthony Brisacq appointed CEO of Leading Yachts of the World as ambitious travel tech company readies for Asia Pacific debut

Author: Theodore Koumelis / Date: Mon, 02/10/2020 - 02:06
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Yachting veteran charts new course for the hospitality industry through ground-breaking technology created by AVA Software that enables exceptional luxury experiences for guests at hotels and resorts globally.

Anthony Brisacq has assumed the role of Chief Executive Officer (CEO) at Leading Yachts of the World, a new disruptive digital system that is poised to change guest experiences at hotels and resorts around the world while providing the hospitality industry with a totally new revenue channel.

Essentially, Leading Yachts of the World is a digital ecosystem for the marketing of fully vetted luxury yachts coupled with an intelligence-powered system for yachting agencies and a network of qualified customers using its products via virtual distribution channels in travel market establishments. 

Access to this luxury product “users’ club” is based on a by-invitation subscription-only model reserved for selected travel agencies, five-star hotels and resorts, and to selected suppliers with 120 control points.

The company is owned and powered exclusively by AVA Software, a start-up specializing in new technology applications and digital advertising management. AVA Software is owned by Hong Kong-based private investment fund GB Capital Partners which also owns Leading Experiences of the World, the CEO of which is also Anthony Brisacq. Leading Yachts of the World, which is set to be a first for Asia’s luxury hospitality and travel industries, is poised for an Asia Pacific launch in first quarter of 2020. 

Driven by a keen entrepreneurial spirit and a desire to innovate, Anthony Brisacq is one of the world’s leading experts in the yacht charter industry.

“With Leading Yachts of the World, we will be implementing a state-of-the-art software paired with a new selling strategy and business model for the luxury hospitality and travel trade industry. Today it is no longer enough to generate traffic, but advertising must be coupled with conversion software, CRM automation and sales forces. Our service offering, which combines these digital services in an ecosystem of qualified users for the yachting industry, is a game-changer for the luxury sector – a first in Asia - and we are thrilled about our upcoming launch here in the region,” Anthony Brisacq said.

Hailing from Lille, a city on France’s northern tip, Anthony grew up with a passion for theatre and comedy. At the age of 14, he entered the Cours Florent, the international drama school based in Paris, and three years later, enrolled in the Jack Garfein Studio, the prestigious actors’ school by the late legendary Broadway and Hollywood director, producer and acting teacher Jack Garfein, who was instrumental for the renown of the Actors Studio in Manhattan, New York and later responsible for creating its West Coast counterpart. 

Upon graduating and over the next decade, Anthony relished success in the world of theatre and comedy in Paris, producing several plays, mostly adaptations of the Belle Epoque playwright Georges Feydeau.

In 2003, however, having fallen in love with yachting, Anthony pivoted towards the French Riviera in order to focus on his newly acquired passion. He founded Mediterranean Yacht Services, a fledgling business which, in less than a year, became the leading player in its field, providing “last-minute” yacht bookings first in Monaco, and then in Nice, Cannes and Saint-Tropez. 

In 2015, Anthony teamed up with luxury yachting industry giant Camper & Nicholsons International to create Yachtster, a cutting-edge company with a mission to make hiring a yacht as simple as booking a flight. He later sold Yachtster to his partners at Camper & Nicholsons International. Yachtster became the initial manifestation of a vision Anthony would expand and enhance in future, with AVA Software and Leading Yachts of the World. 

Inspired by the opportunities afforded by Asia’s rapid growth, Anthony headed east – first to Dubai as CEO of Immidia, a multi-service solution for the luxury travel sector, and then to Singapore as CEO of AVA Software.

With nearly two decades of experience in the luxury yachting industry, Anthony has tied together each strand of his expertise to create Leading Yachts of the World, one which unites the ease, convenience and hassle-free solution afforded by the digital world, coupled with his vast experience and expertise in professional luxury yacht charter service. With a career dedicated to the betterment of his industry and a proven ability to achieve results, Anthony is set to revolutionise the yachting sector in Asia Pacific.

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.