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Adelaide Festival Centre

Adelaide Festival Centre - building partnerships and socio-economic ties for promoting the 2016 OzAsia Festival and Adelaide to the Chinese market

Author: Marianna Sigala / Date: Fri, 07/08/2016 - 00:13
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OzAsia Festival is Australia’s leading annual arts Festival focusing on Asia. Each year, the Festival presents the very best contemporary artists from across Asia, connecting audiences with an outstanding array of theatre, music, dance, visual arts, film and food.

Adelaide Festival Centre is delighted to announce that Port Adelaide Football Club’s China Power Club is OzAsia Festival’s newest 2016 partner. 
 
The China Power Club is PAFC’s exclusive membership club, connecting the Chinese community with Australian football. PAFC strives to contribute to the strong economic and social ties between Australia and China, deepening existing relationships and helping China Power Club members expand and elevate their China-focussed network.
 
OzAsia Festival is Australia’s annual arts Festival focusing on Asia. Each year, the Festival presents the very best contemporary artists from across Asia, connecting audiences with an outstanding array of theatre, music, dance, visual arts, film and food. As the profile of OzAsia grows, Adelaide becomes the main destination in the Asia-Pacific region to see the best contemporary arts and culture from Asia in a vibrant and exciting festival atmosphere. 
 
China Power Club’s OzAsia Festival partnership will kick off when Port Adelaide hosts Hawthorn in AFL’s Multicultural Round on Thursday 7 July at the Adelaide Oval at 7:20pm. 
 
Before the game, Port Adelaide will present 2016’s largest and most exciting pre-game experience with a spectacular Hong Kong Dragon dance, fireworks, and LED performers in the Adelaide Oval’s southern plaza. The night will also feature a pre-game citizenship ceremony, a lap of honour with flag bearers, and dragon boats in the River Torrens. 
 
OzAsia Festival Director, Joseph Mitchell says, “Adelaide Festival Centre has built a strong reputation for its successful focus on enhancing Australian-Asian cultural relationships. OzAsia Festival is a significant part of this and has a dedicated focus on introducing Australian audiences to contemporary Asian arts through cutting edge performances from across the region while also celebrating cultural diversity through major events such as the Moon Lantern Festival."
 
“The China Power Club supports Port Adelaide Football Club’s desire to deepen the connection between Australia and China and their partnership of this year’s OzAsia Festival is integral.”
 
Port Adelaide chairman David Koch says, “the partnership between the club’s China Power Club and OZASIA Festival is another important element in the club’s China strategy."
 
“The China Power Club is an exclusive coterie group providing opportunities for businesses and individuals to establish business networks between Australia and China,” Mr Koch said.
 
“The funds generated by the China Power Club go directly into programs designed to making Port Adelaide more accessible to the Chinese community. "
 
“Through Adelaide Festival Centre’s reputation of positively enhancing Australian-Asian cultural relationships we see this partnership with OZASIA as a great positive.”
 
OzAsia Festival is celebrating its 10th anniversary in 2016 and will run from September 17 to October 2 at Adelaide Festival Centre.
 
Port Adelaide plays Hawthorn in AFL’s Multicultural Round on Thursday 7 July 2016 at 7:20pm.
 
The 2016 OzAsia Program will be announced on Saturday, 23 July 2016.
 
 
Photo caption: Adelaide aerial view

 

ABOUT THE AUTHOR

Marianna Sigala

Professor of Tourism and Director of the Centre for Tourism & Leisure Management

Dr. Mariana Sigala is Professor in Tourism and Director of the Centre of Tourism & Leisure Management (CTLM) at the University of South Australia Business School. Professor Sigala has a PhD from the University of Surrey as well as a Certificate of Advanced Academic Studies from the University of Strathclyde and an MSc in Tourism Management from the University of Surrey. Professor Sigala is a widely published authority in the area of Service Operations Management and Information and Communication Technology (ICT) applications in Tourism and Hospitality. She also has an interest in e-learning models and pedagogies, having published several research studies in these areas. Professor Sigala’s research is multi-award winning featuring several best paper awards in international conferences and academic journals, such as papers published in the International Journal of Contemporary Hospitality Management and the International Journal of Hospitality Management. Professor Sigala is the current Chair of the ICHRIE Johnson and Wales Case Study Competition and Publication Series . She is also currently the co-editor of the international journal Journal of Service Theory and Practice, the Editor-in-Chief of the Journal of Hospitality & Tourism Management and the editor of the International Journal of Hospitality & Tourism Cases. Professor Sigala has also served on the Board of Directors of the International Federation of Information Technology, Tourism and Travel (IFITT) (as Membership Director); the International Council on Hospitality, Restaurant and Institutional Education (I-CHRIE) (as Research Director, 2008 - 2010); the Hellenic Association of Information Systems (HeAIS) (as Publicity Director); and the Executive Board of the European Council on Hospitality, Restaurant and Institutional Education (EuroCHRIE) (as President, 2004 - 2005). Professor Sigala joined the UniSA Business School in 2015 and brings more than 13 years of international academic and teaching experience to the UniSA Business School and the School of Management.