Living like a local is key for 65%* of Indian travelers as against 49% global travellers, who believe that staying in a home-type accommodation lets them see areas of a city or parts of a country that they wouldn't have otherwise explored. Globally 49% traveller.
Mumbai, India – A study undertaken by Booking.com highlights how 66% of travelers like statement accommodation that is unique so they can seem like a trendsetter. The research coupled with a trop of Booking.com’s own data and insights reveal what inspires travelers to look beyond the familiar and leap into the unknown by selecting alternative places to stay for their next vacation.
Desire to be different
Vacations are an opportunity to break out of the normal routine, to try something new and, sometimes, even let it change one’s outlook. Following that belief, a vast majority (68%)* of Indian travelers mentioned that they will be looking to book an alternative accommodation in 2019.
Travelers do not only want to feel inspired themselves, they also strive to impress their friends. That is why many travelers are turning to alternative accommodation types as a way of expressing their individuality. 66%** of Indian travelers mentioned that they like statement accommodation that is unique so they can seem like a trendsetter.
Live like a local
Living like a local enables the travelers to explore the neighbourhood of their destination as they embrace a home away from home. It also provides them with the opportunity to find hidden gems only locals would know about. Supplementing this belief, the study highlights how 65%** of travelers agree that staying in a home-type accommodation lets them see areas of a city or parts of a country that they wouldn’t have explored otherwise.
Furthermore, the study also reflects how 37%* of travelers are planning to book a stay in a villa or a holiday home in 2019, while 21%* of travelers said they would book an apartment.
Aside from allowing travelers to explore destinations like locals, alternative types of accommodation can also offer the opportunity of a more affordable travel. This is one major incentive for 67%** of travelers, who agree, that staying in a home-type accommodation allows them to feel that they are getting the most value for their money.
Commenting on the release of the study, Ritu Mehrotra, Country Manager, India, Sri Lanka and Maldives at Booking.com, said, “Modern day Indian travelers’ tastes are constantly evolving with the need to chase unique authenticate experiences. The trend is increasingly moving towards alternative types of accommodations that fuel their curiosity, immerse them in the local, and help them create amazing travel memories. We at Booking.com understand that no two destinations are the same and each have their own distinct offerings, so we have stays that best cater to that destination; from chalets and villas to boat houses, we have got it all covered - to offer the most inclusive travel experience to all.”
*Research commissioned by Booking.com and independently conducted among a sample of 53,492 respondents across 31 markets. In order to participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place between October 16th and November 12th, 2018.
**Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 21,500 respondents were polled (including 1,000 each from Australia, Germany, France, Spain, Italy, China, Brazil, India, US, UK, Russia, Indonesia, Colombia and South Korea; and 500 each from Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, Netherlands, Sweden, Singapore and Israel). Respondents completed an online survey between 10th August to 30th August 2018.