Australia’s premier convention, exhibition and entertainment venue continues to open up pathways between Australia and Asia.
International Convention Centre Sydney’s (ICC Sydney) executive team has departed to the Asia Pacific region for its second annual CEO Asia Roadshow series, showcasing the exciting advantages of meeting in Sydney to Asia’s key decision makers.
Building on the success of the venue’s inaugural tour in 2018, ICC Sydney will return for a nine-day roadshow, visiting Tokyo and Shanghai followed by Guangzhou and Singapore.
Regional business events agents, corporate firms, associations and media will hear all about the venue’s world class facilities, industry leading services and latest achievements, layered with expert insights. Guests will also enjoy a raft of sensory experiences, including sampling flavours from ICC Sydney, and being transported to sunny Sydney via a virtual reality encounter.
CEO of ICC Sydney, Geoff Donaghy said the series is the cornerstone of the venue’s strategy to open up business pathways and attract more conferences, exhibitions and meetings to Australian shores.
“Over the course of our first tour, we received resoundingly positive feedback, with clear evidence that our objective to push Sydney to the forefront of decision makers’ minds in Asia is working. We are delighted to report a continuous increase in Asia-based clients who are bringing their events out of the region to Sydney for the very first time”.
To date, ICC Sydney has delivered more than 30 events for Asia-based clients across sectors including professional services, technology, science, health and education. Highlights include the Amway China Leadership Seminar, BabyCare Growth China, Prudential Hong Kong Nu Skin and SAP FKOM.
Donaghy said ICC Sydney has an exemplary track record of delivering positive event outcomes and memorable experiences for clients and delegates.
“Our success can be directly attributed to our talented 1700-person team who have staged a staggering 1,500+ events since opening and achieved a phenomenal 97% client satisfaction rate.
“As we enter our third year of operation, we look forward to connecting with existing clients in Asia over the coming weeks while developing new relationships to reinforce global confidence in Sydney.
“The Asia Roadshow series is shaping up to be a great tour and our team is looking forward to immersing our guests in an authentic Sydney experience to demonstrate why it’s a first-choice destination for business events and meetings.”