STB and Expedia Group partner to boost tourism through global marketing, innovative technology, and enhanced industry collaboration in Singapore.
SINGAPORE – The Singapore Tourism Board (STB) and Expedia Group have signed a multi-faceted Memorandum of Understanding (MoU), marking a significant step towards advancing tourism development.
In a private ceremony, STB’s Assistant Chief Executive, International Group, Ms. Juliana Kua, and Expedia Group’s Mr. Greg Schulze, Chief Commercial Officer, exchanged documents of mutual support and commitment for a strategic partnership.
Aimed at bolstering STB’s forecast of 15 to 16.5 million tourist arrivals and S$27.5 to S$29 billion in tourist spending and enhancing Singapore’s tourism landscape, the multi-year partnership will see both organizations collaborating in three strategic initiatives:
Joint marketing campaign: Both parties will embark on an Expedia Group Media Solutions global marketing campaign aimed at increasing visitor arrivals and expenditure while promoting Singapore’s unique and captivating tourism experiences across key international markets.
Leveraging Expedia Group’s transformative technology: By leveraging Expedia Group’s technology, STB will partner Expedia Group to spearhead innovative approaches to engage travellers and enrich their Singapore experience.
Supporting Singapore’s Travel Industry: Both parties will explore ways to enhance the distribution and marketing of Singapore as a destination through collaboration with tourism partners and initiatives to share knowledge and resources.
“Expedia Group is proud to once again join forces with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,” said Mr. Greg Schulze, CCO, Expedia Group.
“We are delighted to embark on a strategic partnership with Expedia Group as collaborating with like-minded partners is integral to STB’s approach to destination promotion. Expedia Group’s innovative technology and our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending,” said Ms. Juliana Kua, Assistant Chief Executive, International Group, Singapore Tourism Board.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
