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Rightsify: Why sound matters for your hotel

A new report from Rightsify shows how sound affects the behavior and mood of hotel guests.

Rightsify, a global music licensing agency has today released their second in a series of reports on how music is used in businesses.

For the second edition ‘Why Sound Matters For Your Hotel’, Rightsify explains some of the psychological and physical effects of music and sound and how they affect the mood and behavior of both guests and hotel employees.

The report also provides tips and techniques for hoteliers, GM’s, F&B Managers, Marketing Directors, and Operations Managers on how they can benefit and monetize on the sounds used in their hotel. They key sections of the report are:

  • Body and Mind
  • Physical
  • Psychological
  • Valuable Sound
  • The Halo Effect
  • The Value of Sound
  • The Perception of Quality
  • Music and Employees
  • Putting It All Together

Introduction

Whenever a sound reaches our ears, it triggers a chain reaction within our bodies. It affects us physically and emotionally. This, in turn, has a major influence on how we feel and behave. No wonder then, that sound has a big influence on the commercial performance of your hotel.

In this report, we will reveal some of the fascinating ways in which sound influences your guests every day and how you can benefit from it.

Body and mind

It is probably no surprise that sound affects us emotionally. After all, this is why you play different music while working out, as opposed to when you are setting the mood for a romantic dinner. The influence of sound (and music as a form of sound) goes much deeper though. To begin with, we can distinguish between a physical and a psychological response.

Physical

Here is a fun experiment you can do yourself: Put on a pair of headphones on high volume (please stay within the ear-healthy range though). Now search for some Speed Metal music on Youtube and sit back. Regardless of whether you enjoy this particular genre, you will detect a pretty profound physical effect. A pressure on your chest indicates speeding heart and breath rates.

A shot of cortisol and adrenaline will make you physically more alert. This is the fight/flight response to a stressful trigger. A feeling you will translate as annoying if you dislike the music and as exciting if you enjoy this style. All the sound around us has an impact like this, except you might usually be unaware of it.

Psychological

Music can make you feel any complex blend of emotions. But it can also trigger strong memories. The first chord of your favorite song from your high school years can teleport you back in time within a second. Someone else’s ringtone from a phone you used to have years ago, can trigger an instant “Where’s my phone, I have to pick up!” response. And it is not just music. The sound of that particular lawnmower your dad used to have, can bring you back to your infancy in an instant.

But the psychological effects of sound go even beyond that. Sound strongly influences our cognition. The wrong sound in your office can reduce your productivity by as much as 66%, according to some experts. In fact, over time it can be detrimental to your health. Ever noticed how profoundly soothing it is to hear birdsong or a babbling brook? Give it a try while doing work! There are free nature recordings all over the web. Time to get rid of those noisy printers and phones.

The report is available here.

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Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.

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