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Accor experiences record hotel bookings in Sydney amid major events

Accor Stadium Event

Accor Hotels witnessed unparalleled bookings in Sydney, fueled by a series of high-profile music and sports events.

Accor announced a record level of hotel bookings over the weekend in Sydney, driven by a convergence of major music and sporting events throughout the city.

The star-studded weekend featured iconic performances by global sensations Taylor Swift at Accor Stadium, Blink-182 at Qudos Bank Arena, and the SailGP Sydney sailing competition across the city’s iconic harbor.

This led to unprecedented levels of interest for Accor’s 40 Sydney hotels and its ALL-Accor Live Limitless loyalty programme.

The massive influx of fans pouring into Sydney not only electrified the atmosphere but also fuelled the engine of the NSW tourism industry, creating a ripple effect of opportunities and economic growth.

Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said: “Hotel results in Sydney over the weekend were higher than anything we’ve seen since the Sydney 2000 Olympic and Paralympic Games.

“I couldn’t be more thrilled to witness this incredible moment, where the convergence of music, sports and tourism ignites such excitement and possibility. I am proud of our dedicated hotel teams, who welcomed and catered to our many guests over the weekend.

“The boost to tourism doesn’t just stop at creating memories – it creates jobs. From hospitality to entertainment, every aspect of this contributes to our mission of fostering prosperity and creating meaningful opportunities for our communities.”

The crowning jewel of the weekend was Taylor Swift’s historic The Eras Tour concerts at Accor Stadium, drawing an astounding 335,000 fans for a series of unforgettable performances. Taylor Swift, the first artist to play four successive concerts at Accor Stadium on a single tour, has set the stage for a year filled with spectacular events at the venue, including P!NK, NRL, Bledisloe Cup and Coldplay.

From luxury to economy, Accor has 19 international brands across Australia, New Zealand, Fiji and French Polynesia, such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten Collection, Novotel, TRIBE, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore’s SO/.

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