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Hong Leong Bank and Emirates Skywards launch Emirates HLB Cards

Author: Sirima Eamtako / Date: Tue, 05/07/2019 - 01:06
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Emirates HLB card holders will receive a sign on bonus of up to 10,000 Skywards Miles after their first spend and can also earn Miles at a higher rate when purchasing flight tickets directly with Emirates and on any eligible international spends.

Kuala Lumpur, Malaysia - Hong Leong Bank, one of Malaysia's leading financial service organisations, and Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, recently launched a new range of co-branded Emirates HLB credit cards for customers in Malaysia. 

Domenic Fuda, HLB Group Managing Director and Chief Executive Officer, said the partnership with Emirates Skywards is part of the Bank's strategy to accelerate the growth of its payments' business, leveraging on the growing travel segment in Malaysia.

“We have been looking at solutions that focus on travel and lifestyle and the Emirates HLB Card portfolio is a key piece of that, completing our travel offerings that now range from budget to luxury airline partnerships covering the world's leading destinations," said Fuda.

According to him, Malaysians have a high affinity for traveling and based on available data, there are ranked among the global Top 5 when it comes to flying, on average taking 5.5 flights annually. 

The Emirates HLB card portfolio comprises three variants - the Emirates HLB World Elite, the Emirates HLB World and the Emirates HLB Platinum card - and is designed to offer a host of exclusive benefits to customers with diverse requirements and interests. 

Emirates HLB card holders will receive a sign on bonus of up to 10,000 Skywards Miles after their first spend and can also earn Miles at a higher rate when purchasing flight tickets directly with Emirates and on any eligible international spends.

Emirates HLB World Elite and World card customers will also be offered complimentary access to the Emirates Lounge in Kuala Lumpur and Dubai and Emirates Skywards Silver membership for one year, unlocking exclusive perks such as priority check-in, boarding and additional checked baggage allowance on Emirates flights. Subject to minimum spend criteria, World Elite and World customers will also be eligible to receive up to 160,000 bonus Skywards Miles which can be redeemed for a Business Class return ticket on Emirates between Kuala Lumpur and Europe.

Dr Nejib Ben Khedher, Senior Vice President, Emirates Skywards, said customers can use their Emirates HLB card to earn Skywards Miles on their daily spend, helping them reach their next flight or lifestyle reward faster. “We are always looking to offer more value and benefits to our members through the Emirates Skywards rewards programme with its ecosystem of over 100 partners in the travel and lifestyle segment,” he said. 

There are currently 240,000 Emirates Skywards members in Malaysia, and the company is looking to expand that through partnership with Hong Leong Bank with co-branded Emirates HLB card portfolio, which will be supported by network provider Mastercard.

Perry Ong, Country Manager, Malaysia and Brunei, Mastercard, said: “For most people in Malaysia, vacations are not viewed as an indulgence anymore but rather a necessity for a balanced life and wellbeing." 

Through Emirates HLB credit cards, Mastercard offers a range of benefit such as free Wi-Fi access, complimentary chauffeur services and golfing privileges as well as overseas medical and travel insurance.
 

ABOUT THE AUTHOR

Sirima Eamtako

Editor in Chief

Sirima is the Editor-in-Chief of TravelDailyNews Asia-Pacific, responsible for the editorial aspects of the online news portal.