Philippines’ largest airline’s campaign promises value-for-money holiday for UAE residents visiting Philippine destinations during its prime summer season.
The Philippines' largest carrier, Cebu Pacific (CEB) marks its 23rd anniversary with a campaign that entices UAE's residents from more than 200 nationalities to savor and enjoy the fun and adventure that the Philippines has to offer. “Fly to More Fun” reaches out to travellers in key Cebu Pacific markets such as the UAE to share with them the great experiences and attractions that the Philippines has to offer and how easy it is to get to these places with CEB.
For UAE-based travelers looking for cost-effective and value-for-money holiday destinations, CEB’s “Fly to More Fun” campaign promises to offer a memorable vacation experience in the Philippines during its prime summer season. Kicking off with a special video that showcases some of the Philippines’ best destinations, such as Boracay, Cebu, Siargao and Palawan, the “Fly to More Fun” campaign highlights the feel and experience of a great vacation in the Philippines. And no other carrier connects the Philippine islands better than Cebu Pacific—with 36 Philippine destinations and close to 100 routes that will allow tourists to get around the country faster and much easier.
“We celebrate our 23rd anniversary with an invitation to experience the Philippines, especially at its prime during the summer months from March to June,” said Candice Iyog, Vice President for Marketing and Distribution at Cebu Pacific, “As we aim to fly 200 Million passengers by 2020, we are rolling out compelling and exciting deals and treats for our customers, and intend to expand our route network to connect more international destinations to the Philippines.”
The Philippines boasts of pristine beaches, diverse flora and fauna and some of the world’s best islands. With hotels and accommodation that cater to a wide variety of tourist preferences, the Philippines offers luxury island resorts to budget-friendly bed-and-breakfast lodges, all imbued with the warmth, great service and friendliness that Filipinos are known for. The country offers great value for money in terms of transportation, eating out or even shopping—with something to satisfy high-end flashpackers and even bargain-hunters.
On top of enjoying the white sand beaches, there’s more to do even on a limited budget. There’s island-hopping; trekking mountains or volcanoes; getting the adrenaline rush through water sports or canyoneering at waterfalls; or travelling back in time visiting ruins of the Philippines’ past as a Spanish colony.
CEB’s “Fly to More Fun” campaign supports the revitalized “It’s More Fun in the Philippines” drive of the Philippines’ Department of Tourism.
“The private sector is a vital partner in our tourism efforts, and Cebu Pacific is a prime example of how a company can align with the government to deliver sustainable and responsible tourism. The ‘Fly to More Fun’ campaign of Cebu Pacific amplifies our own efforts to bring joy to visitors and stakeholders as they delve into the unique sights, experiences and people that the Philippines has to offer. This goes well with their sustainable and responsible tourism campaign, Juan Effect,” said Bernadette Romulo-Puyat, Secretary of the Philippines Department of Tourism.
The Philippine government aims to attract over eight million tourists to visit the country in 2019. The cornerstone of the DOT’s efforts in the relaunched “It’s More Fun in the Philippines,” is sustainable travel through authentic, crowd-sourced photos and videos from actual tourists to the country.