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ITB China 2024 Conference Unites Industry Visionaries

ITB China

ITB China Conference 2024 will be held from May 27 to 29 in Shanghai. It features industry talks, panel discussions and keynote speeches on travel and tourism trends

Prominent executives from leading companies in the Chinese travel industry will share insights and engage in stimulating discussions at the Presentation Hub, enriching the ITB China Conference experience. Co-located with ITB China from May 27 to 29, the conference will be a focal point for industry enthusiasts. The Presentation Hub will feature keynote speeches and panel discussions, focusing on exhibitor presentations, sessions on MICE and on travel technology, as well as dedicated sessions from SITE and HSMAI.

Under its new slogan “Thrive in Transformation, Reach New Heights. Together.” and in partnership with TravelDaily, the ITB China Conference cultivates collaboration and innovation, facilitating an open exchange and alignment with the latest trends in the travel and tourism industry. Highlights include a prestigious roundtable conference co-hosted with the Society for Incentive Travel Excellence (SITE), aimed at enhancing the professionalism and international influence of China’s MICE industry.

Day 1: 27 May 2024 | Presentation Hub

Exhibitors showcase their latest products and services at the Presentation Hub.

Keynote speech “Cross border co-creation: Unleashing the full power of culture and tourism marketing” by representative Yang, Senior Marketing Manager of Petal Ads of Huawei Software Technologies Co., Ltd.

Keynote speech “Making cross border mobility simple and convenient” by Zeeshan Zafar, Head – Sales & Strategy, from VFS Global

Keynote speech “JORDAN,Kingdom of Time” on Jordan’s striking landscapes and unique cultural heritage by Mary MA, China Development Manager of Jordan Tourism Board

Keynote speech on “The world’s top 100 golf courses” by Mervin HO, Executive Vice President of Spring City Golf & Lake Resort

Keynote speech by Senior Executive of Marina Travel

Keynote speech by Senior Executive of Ice Pic Journeys

Keynote speech titled “Redefine expedition travel to Antartica” by Joe Zou, Sales Director Greater China, and Southeast Asia at Hurtigruten Group

Keynote speech on “Risks and protection in overseas travel” by Liancheng Zhou, EVP of AXA

Keynote talk “Precisely addressing aviation and travel payment issues to support the global expansion of China’s tourism industry” by Lei Zhang, OTA, Industry manager, LianLian Global

Keynote speech on “The Portman Seven Stars Bay Hotel” by Fiona Wang, Director of Business Development, PORTMAN HOTEL & RESORT

Day 2: 28 May 2024 | Presentation Hub

The second day will spotlight MICE, featuring a significant presence from SITE at the Presentation Hub. Travel Tech session will spotlight on how AI offer solutions for travel.

MICE panel discussion, titled, “A global perspective on the strategy and development of Chinese associations going global”, by making good use of the new opportunity of ‘Belt and Road, discussed by industry experts including Alicia Yao, Vice President of China Business Event Industry Committee,CCPIT-CSC, He Du, Executive Vice President, Secretary General, of China Business Event Industry Committee, Lily Zheng, Vice President of Chinese Aging Well Association, and Carmela Vicente, Event Manager of YPO.

SITE keynote speech, titled, “The current situation and prospects of the incentive travel industry from a global perspective” by Lenny Jia, Founder at BT MICE China, Nitin Sachdeva, CEO/President Elect at Venture Marketing, Lisa Xu, Managing Director of East Star Event Management Co., Ltd., and President, SITE China, Nicole Tingey, Director of Clockwise Consulting and President, SITE ANZ, Crystal Song, Senior Area Director of Sales & Distributions, Luxury, Greater China of Marriott International as speakers.

Travel Tech panel discussion on How AI can empower customized tours to realize personalization and cost control? Among the panelists are: Pengrui Hui, Co-Founder & CTO, VisioTrip, Christine Cheng, Chairman, Lushu Technology, He Yong, President, HCG Travel Group, Zhang Fan, COO, Beijing Knowledge Atlas Technology Co., Ltd and Elly Zhu, Vice President & CMO, Tripmod.

Travel Tech panel discussion featuring the following speakers: Elizabeth Jiang, Deputy General Manager, Sales & Marketing, Shiji Distribution Solutions, Shiji Group, Jack Zhang, General Manager, SJL, Dorothy Han, Founder & CEO, VISA GENIUS and Hanming Li from TravelDaily.

Keynote speech on “Welcome speech by the First Deputy Akim of the East Kazakhstan region” by Saktaganov Nurymbet Amanovich, First Deputy Akim of the East Kazakhstan Region of Visit East Kazakhstan.

Keynote speech on “Altay-pro travel agency tours in East Kazakhstan” by Orlov Vyacheslav, Head of

Day 3: 29 May 2024 | Presentation Hub

The third day will focus on thesi Hospitality Sales and Marketing Association International (HSMAI) seson.

In the digital age, the hospitality industry is undergoing a marketing transformation sparked by social media innovation. The HSMAI speech will start from a brief intro to HSMAI by Stefan Wolf, Head of Commercial – Asia of TUI BLUE Hotels & Resorts at 10:00-10:10, and delve into “Social Media Innovation in the Hospitality Industry: The Rise and Challenges of Matrix Marketing”, by Edison Wang, CMO, KAWO, at 10:10-10:30. Richard Duan, Director of Key Account Dept.,Digital Marketing Division of Hangzhou GreenCloud Tech Co., Ltd. Will share “Path of Hotel Digital Marketing in China”, centering on the core of Loyalty Program has constantly affected the entire industry, at 10:30-10:50.

Panel discussion on Distribution and Business Travel Market featuring the experts in the industry including Angel Huang, Director of Agoda GC, Shirley Xue, AVP, Sales Distribution & Revenue Management, China of Ascott, Ruru Gao, Director of Sales and Marketing of Gloria Hotel Chains, Lidan Zhang, Head of Hotel Supply Chain of DIDI Enterprise Solutions, Joy Huang, Regional VP China of Webbeds, and Elizabeth Jiang, Deputy General Manager, Sales & Marketing, Shiji Distribution Solutions of Shiji Group.

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.