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DidaTravel holds hotelier reception in Thailand to boost the value proposition it offers to hotels

Author: Andrew J Wood / Date: Wed, 06/15/2022 - 07:19
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DidaTravel sees very high global growth in Southeast Asia destinations.

Phuket, Thailand - DidaTravel – a leading global hotel wholesaler – has hold a gathering reception with nearly 100 hotel partners in Phuket today, and DidaTravel’s Thailand team announced ambitious plans for the direct contracting expansion strategy in this destination.

Move into 2022, DidaTravel sees very high global growth in Southeast Asia destinations, especially Thailand it leads the market growth, with bookings up 324% in the January 1st to April 30 period of 2022 vs the same period last year. Bangkok, Pattya, Phuket, Krabi, Hua Hin are Top 5 destinations in Thailand reserved via clients.

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DidaTravel’s B2B buyers are based in more than 50 source markets worldwide and over half of them are now based outside of APAC. Such B2B buyers typically offer hotels incremental bookings from long-haul guests who often stay for longer, book further in advance, cancel less and spend more at the property.

rida travelAnnie Jatnipis, director of market management Thailand said: “Thailand is a key destination for DidaTravel, we have a long-standing commitment to the Thai market and continue both to grow our presence and create valuable opportunities for our partners there. We encourage our partners to book vacations inhailand and look forward to welcoming guest from all over the world.

“Apart from promoting their hotel rooms, this year we will be adding value to partners by providing them with more in-depth market data & insights via our upcoming BI reports. By doing so, we can work closely with hotels to come up with the best strategies for targeting the right sales channels and accurate pricing suggestions along with the right marketing tools.”

DidaTravel was founded in 2012, the company work with over 23,000 travel buying clients around the world, including travel agencies, tour operators, wholesalers, travel management companies (TMCs), and airlines. Additionally, the company has a portfolio of over 51,500 competitively sourced direct hotel contracts, as well as 700,000 hotel properties provided by 600+ global suppliers, covering more than 200 countries/regions.

Over the past year, DidaTravel has accelerated its digitalization and global expansion, and is now expanding its team in 17 cities and setup 8 offices around the world. Geographic diversication drives successful recovery for DidaTravel in outside China sourcing market. This follows an announcement in April 2021 that they had completed a series B financing worth hundreds of millions of yuan from Alibaba group.
 

ABOUT THE AUTHOR

Andrew J Wood

English born Andrew J Wood, is a freelance travel writer and for most of his career a professional hotelier. Andrew has over 40 years of hospitality and travel experience. He is a Skal member and a hotel graduate of Napier University, Edinburgh. Andrew is also a former Director of Skal International (SI), Past President SI THAILAND, 2 times Club President of SI BANGKOK and is currently President SKAL ASIA. He is a regular guest lecturer at various Universities in Thailand and overseas.