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DFS Group becomes first travel retailer to feature as “Best in Class” example for WeChat Pay Mini Program

Author: Theodore Koumelis / Date: Thu, 08/22/2019 - 08:31
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Since first partnering with WeChat Pay in 2017, DFS has created several Mini Programs to engage with its traveling customers and enable more seamless commercial integration online and offline.

DFS Group became the first travel retailer to be featured as a “Best in Class” example for its use of WeChat Pay’s Mini Program application for customers. DFS is featured as part of WeChat Pay’s annual and highly competitive “Co-Creation of Smart Life” campaign, which is intended to promote the use of seamless mobile payment solutions to support the development of smart cities, smart transport and smart retail.

WeChat Pay acknowledged DFS’ quick adoption of the technology as well as its commitment to continually elevating and innovating the “app within an app” for the benefit of its customers from China.

Since first partnering with WeChat Pay in 2017, DFS has created several Mini Programs to engage with its traveling customers and enable more seamless commercial integration online and offline. One program rewarded customers who shared their shopping profiles, enabling better personalization of communications to drive engagement and sales. Another invited customers to sign up to DFS’ popular customer rewards program, LOYAL T, from their mobile device anywhere in the world and receive a virtual membership card instantly, bypassing time-consuming _manual processes. Recently, to mark the important May Day shopping period, DFS introduced a “friend pickup” service where customers were able to ask a friend living in or traveling to Hong Kong to pick up goods for them.

Next, DFS plans to add a further Mini Program for its LOYAL T customers to learn about campaigns, promotions and special events before they depart on a trip, have a more time-effective experience once they are in-store, and benefit from more personalized after-service once they return home.

“The WeChat Mini Program has been a cornerstone of DFS’ customer strategy since we launched our first one in 2017. Since then we have developed multiple impactful Mini Programs, finding new ways to enhance our customers’ digital experience with us while showcasing the wide range of products and experiences available in our stores,” said DFS Group Vice President Digital and eCommerce Development, DK Ding.

WeChat Pay’s “Co-Creation of Smart Life” campaign is the company’s biggest annual event, and merchants who are featured for their “Best in Class” use of the Mini Program app are promoted via online and offline channels to over 100 million viewers. Other companies to receive WeChat Pay’s “Best in Class” recognition in 2019 include JD.com, KFC, Airbnb and China Southern Airlines.

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.