Thailand earns Travel + Leisure’s top 2025 accolade, celebrated for its rich culture, culinary scene, and diverse travel experiences.
The Tourism Authority of Thailand (TAT) shared that Thailand has been named Travel + Leisure’s 2025 Destination of The Year. Thailand’s rich culture, vibrant culinary offerings, and natural splendor make it a standout destination for travelers to visit in the year ahead. Selected by Travel + Leisure editors, this recognition celebrates the country as the tenth recipient of this prestigious award, highlighting it as a premier global destination for 2025.
“We’re thrilled to see Thailand’s multifaceted culture, sustainability efforts, dynamic restaurant scene, and wellness offerings recognized as Travel + Leisure’s 2025 Destination of the Year,” said Director of the Tourism Authority of Thailand’s New York Office, Chompu Marusachot. “These accolades from such a respected travel publication highlight the timeless charm and exceptional hospitality that The Kingdom offers to all visitors. We eagerly anticipate welcoming even more travelers to discover the five must-do experiences in Thailand: Must Taste (flavors of the country), Must Try (local activities), Must Buy (local products), Must Seek (hidden gems and once-in-a-lifetime moments), and Must See (local culture & festivals).”
Thailand is celebrated as one of the world’s most diverse travel destinations, offering an unmatched range of experiences spanning adrenaline-pumping adventures, rejuvenating wellness retreats, and opulent luxury stays. From the vibrant energy of Bangkok to the remote forests of Isaan, and the tranquil islands of the Southern coast, The Kingdom is eager to spotlight their diverse offerings.
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