Taiwan’s “Waves of Wonder” campaign propels steady visitor growth from AUNZ in 2024, reaching 96.79% of pre-pandemic levels.
SINGAPORE – Taiwan Tourism sees steady growth of visitors from Australia and New Zealand. Taiwan has witnessed a consistent month-on-month increase in visitors from Australia and New Zealand (AUNZ) between January and May 2024, with a total of 54,251 arrivals. This represents 96.79% of pre-pandemic levels during the same period in 2019.
A growing interest in Taiwan among AUNZ travelers is evident, with a May 2024 report by Tourism Research Australia predicting outbound tourism spending by Australians to exceed AUD6 billion in 2024, surpassing pre-pandemic levels. Taiwan, with its natural beauty, diverse culture, convenient transportation, and friendly people, is becoming a top choice for AUNZ travellers resuming international travel.
Taiwan, often hailed as the crown jewel of East Asia, presents a captivating blend of rich cultural heritage, diverse cuisines, and stunning landscapes, making it a top destination for travelers seeking unforgettable experiences. Recently, the Taiwan Tourism Administration, alongside other key stakeholders, launched a strategic initiative to promote this enchanting destination to the Australian and New Zealand (AUNZ) markets.
AUNZ Promotional Tour: Showcasing Taiwan’s Travel Appeal
To elevate Taiwan’s profile and attract more visitors, the Taiwan Tourism Administration, in collaboration with government bodies, travel agencies, airlines, and performance groups, recently conducted a promotional tour in AUNZ. Held in September, the events took place in Melbourne, Brisbane, and Auckland, drawing significant interest from local travel industry representatives.
The focus of these events was the unveiling of the new Taiwan Tourism Brand 3.0, titled “TAIWAN–Waves of Wonder.” This campaign emphasizes Taiwan’s year-round travel appeal, promoting its cultural vibrancy, natural beauty, and the wide range of tourism products it offers. Through engaging activities and business-to-business interactions, the campaign aims to foster stronger bilateral connections and increase visitor numbers to Taiwan.
Strengthening Industry Partnerships
The promotional tour created valuable networking opportunities for AUNZ travel industry professionals to connect with Taiwan’s tourism representatives. This collaboration is set to boost Taiwan’s presence in the region and enhance mutual tourism and business engagements.
Taipei, the nation’s vibrant capital, offers a seamless fusion of tradition and modernity. Visitors can ascend the towering Taipei 101 for breathtaking city views or explore cultural landmarks like Longshan Temple, the National Palace Museum, and the historic district of Dadaocheng, immersing themselves in centuries-old heritage.
Beyond the cityscape, nature enthusiasts will find Taiwan’s landscapes mesmerizing. The iconic Alishan region is famed for its stunning sunrises, while the rugged terrains of the East Coast provide challenging yet rewarding hiking opportunities, all easily accessible thanks to the island’s modern infrastructure.
Taiwan’s diverse outdoor activities make it a dream destination for sports enthusiasts. Whether it’s surfing on the island’s year-round beaches or participating in international marathons, Taiwan’s vibrant sports scene promises something for everyone. A major highlight on the horizon is the World Masters Games 2025 in Taipei City, which blends sports and tourism in a grand international event.
Taiwan is also renowned for its culinary landscape, from bustling night markets serving iconic street foods like stinky tofu and bubble tea to its thriving fine dining scene. Michelin-starred restaurants across the island offer an array of flavors, from traditional Taiwanese dishes to cutting-edge fusion cuisine, catering to the tastes of even the most discerning gourmands.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.