The report also predicted that the number of domestic visitors in the seven-day holiday period would reach 385 million people, up 12% from the previous year.
The number of China’s outbound travelers during the Chinese New Year is expected reach 6.5 million, the highest number ever, according to the 2018 Spring Festival Travel Forecast Report issued by Ctrip, China’s largest online travel platform, and the China Tourism Academy.
The report also predicted that the number of domestic visitors in the seven-day holiday period would reach 385 million people, up 12% from the previous year. Domestic tourism revenue will reach 476 billion yuan, a 12.5% increase year-on-year. In addition to visiting relatives and friends, island tours, cruise, family tours remain the top travel themes.
Among the travelers, most of the post 70’s and 80’s generation travelers will use the opportunity to spend time with families. However, the post 90’s generation often choose to escape from family gatherings during the special holiday to avoid pressure to get married. According to Ctrip’s survey, 1/3 of this group of young travelers are “afraid of marriage”.
So far, hundreds of thousands of travelers from 200 Chinese cities have booked various travel products to over 700 destinations in 68 countries on Ctrip’s website, APP and over 6,000 travel agencies in China. The furthest destination is the South Pole, with the longest trip lasting 29 days.
The average price of each outbound trip is 9,500 RMB. The most expensive destination is the South Pole, with an average price per order of 160,000 RMB.
Affected by the continued appreciation of the RMB exchange rate, fewer visa restrictions and better transportation, outbound tourism is an important part of Chinese New Year travel.
Ctrip outbound order data indicates that Thailand and Japan are popular destinations along with Singapore, Vietnam, Indonesia, Malaysia, the Philippines, the United States, Cambodia, Australia. Thailand, Japan, Vietnam, the Philippines, and Europe, such as Italy and Spain, have grown significantly. In particular, the number of travelers for Northern Lights trips in North Europe and Canada grew more than 150%.
According to Ctrip’s big data, more and more Chinese are choosing DIY options instead of the traditional sightseeing tours, with 48% of travelers choosing DIY products. Meanwhile, the number of families expressing interest in customized tours and private tours has been on the rise. Two-people private family tours have been the biggest “dark horse” for the 2018 Chinese New Year.
Customized travel program are also very popular among Chinese families. For the upcoming Chinese New Year over 70,000 family customized programs were sold averaging 3,000 RMB per person for domestic programs and 9000 RMB for overseas. Phuket, Bali, Nha Trang, Hokkaido, Tokyo, Boracay, Sabah, Bangkok, Ko Samui and Chang Mai ranked as top 10 overseas destinations for the customized programs. Customers enjoy flexibility and more options, including star-rating hotels and local food. For instance, customers prefer hot spring hotels and skiing when they visit Japan. Plans like self-driving trips in the western United States, watching ball games and even taking helicopter rides are favored by those who visit USA.