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How online reviews have changed the hotel industry: An infographic by Nerval

How hotels respond to the reviews is vital. Whether the review is positive or negative hotels need to respond appropriately and quickly as 68% say they would choose a hotel with management responses over a competitor without.

Hotels now need to ensure they have a flawless online reputation.

  • 85% of travellers read up to 10 reviews.
  • 78 of travellers claim  reviews help them feel more confident in thei decisions.
  • 50% of travellers do not book a room until they’ve read peer reviews online.

How online reviews have changed the hotel industry

Editors - Travel Media Applications | Website | + Articles

TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.

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