EXO Travel, pioneers in Southeast Asia, expands globally with a sustainability-first approach, adding new destinations and responsible travel practices.
For Trends episode 42, host David Barrett sat down with Kim Martin Rasmussen, General Manager of EXO Travel Thailand in the stunning surrounds of the Library at The Siam at Bangkok’s riverside. EXO Travel, formerly known as Exotissimo, has long been a pioneer in the travel industry, providing tailored experiences across Southeast Asia. With operations currently spanning 11 countries—including Vietnam, Thailand, Cambodia, Laos, Myanmar, Indonesia, Malaysia, Singapore, Japan, Korea, and Saudi Arabia—the company has earned a reputation for being more than just a tour operator. At the upcoming World Travel Mart in London this November, EXO Travel will reveal its ambitious 12th destination, marking a surprising leap beyond its Southeast Asian footprint.
Founded as the first foreign company to be granted a tourism operating license in Vietnam, EXO Travel has positioned itself as an innovator and leader in experiential travel. Their approach combines local storytelling with bespoke travel services, appealing to the intrepid explorer and the luxury seeker alike. Their commitment to responsible and sustainable tourism has also set them apart, earning them the coveted B Corp certification. This certification is not merely a badge of honour; it is a rigorous assessment that reflects EXO’s dedication to environmental stewardship and social equity – standards that the company strives to uphold across its entire operation.
EXO Travel’s expansion plan is ambitious: to introduce one new destination every year. The company continues to solidify its reputation for offering sustainable and enriching travel experiences. EXO Thailand, for instance, strategically focuses on source markets such as the UK, USA, France, Latin America, Scandinavia and Germany -regions known for travellers who prioritise sustainability alongside value for money.
EXO Travel’s sustainability ethos is not just a talking point; it is woven into the very fabric of its operations. Their tours incorporate the “Travel For Good” initiative, ensuring that new trips include at least one of five sustainability elements. By 2030, the company aims to reduce its carbon footprint and move towards carbon-neutral tours. This shift is driven by data, enabling EXO to accurately assess and offset the environmental impact of its products and services.
Their wildlife conservation efforts are equally commendable. EXO has partnered with Asia Captive Elephants Standards (ACES) to evaluate elephant camps in Thailand, ensuring only those meeting the highest ethical standards are included in their itineraries. They are also a part of the ChildSafe Movement, which advocates for the protection of children and youth from abuse and harm, underscoring EXO’s commitment to community well-being.
In a world increasingly concerned with environmental degradation, EXO is also tackling the pervasive problem of plastic waste by eliminating the use of plastic water bottles on their tours. Refillable bottles and strategically placed refill stations have become a standard feature, showcasing their drive for a cleaner and more sustainable future.
Kim Rasmussen, who leads EXO Travel’s Thailand operations, offers a unique perspective on the country he calls home. Living in the chaotic beauty of Bangkok, Kim navigates the city on his motorbike, relishing the daily contrasts between street food stalls and upscale rooftop and Michelin-starred dining. For him, Bangkok is a city of endless discovery – always evolving, always surprising.
When it comes to recommending destinations in Thailand, Kim suggests venturing off the beaten path. While Bangkok, Chiang Mai, Chiang Rai, Phuket and Samui remain the most popular destinations among their B2B agents and the end-user travellers, he advocates for lesser-known gems such as Khao Sok National Park in Southern Thailand. At Khao Sok, visitors can experience one of the world’s oldest rainforests, explore the stunning limestone karsts and stay at Thanyamundra Organic Resort, which offers a blend of wellness and wild nature adventures.
Another of Kim’s personal favorites is Chiang Khan in Loei Province, a tranquil town recognised as one of the World’s Sustainable Destinations by Green Destinations. It provides a serene escape, capturing the essence of Thailand’s slower pace and cultural richness.
With Thailand aiming for 50 million tourist arrivals in the coming years, Kim emphasises the need for strategic planning to manage such growth sustainably. The lessons from pre-COVID overtourism with 40 million visitor arrivals, particularly the overwhelming influx of tourists in popular spots, have highlighted the need for better visitor dispersion and infrastructure development. For Thailand to achieve its ambitious goals, both tourists and local communities must benefit in a balanced, sustainable manner.
EXO Travel’s journey continues to be one of exploration, sustainability and mindful growth, setting a benchmark for the travel industry at large. As they prepare to unveil their newest destination, their expanding horizons promise more stories, more adventures and a continued commitment to responsible travel.
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David Barrett is a MICE Consultant, Marketing Strategist and digital video advocate. Founder of DBC Group, Member of Institute of Place Management (MIMP) his motto is “Everybody has a story to tell. Let me tell yours.”
David is a long-term resident of Bangkok having lived and worked in the Thai capital for more than 32 years. He is recognised in the Thai tourism and hospitality industry for his passion for promoting Thailand, his love of Thai food, and his creative approach to marketing.
64 years young, David is a Brit in Bangkok. Born in St Helier, UK, he returned to the UK and set up home in Cornwall during the COVID pandemic. With business back as usual, David has returned to Thailand. He’s a man on a mission to interview leaders and trend-setters in business, sustainability, the arts and entertainment. You can watch his weekly conversations on Trends YouTube channel.
