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3. Singapore: Marketing Ideas

City and cultural tours serve as wonderful introductions to Singapore for first timers, showcasing the intriguing contrasts between the old and new, the traditional and the modern facets of the country. You can also literally circle the island and experience the pulse of Singapore life during a heartland tour. Thos with a penchant for nature and wildlife will be enthused by attraction tours covering visits to the renowned Singapore Zoological Gardens, Night Safari and Jurong BirdPark or even a jaunt in the jungle with an experienced naturalist.

Choices abound too, for those willing to venture into new ground. Tour operators can tailor excursions to the Singapore Turf Club for an evening at the races, an afternoon at a local beer brewery plant or visits to thigh-tech animal breeding and horticultural farms at Singapore’s rustic parts. If your idea of a local tour is a leisurely stroll at your own pace, why not equip yourself with a walking tour map of the ethnic districts, Singapore River and Orchard Roads and absorb the essence of the city? Whatever your interest, local tours will give you a glimpse of those facets of Singapore that you never knew.

If you want to get that healthy bronzed glow after your vacation, try out the exhilarating water sports in Singapore or tee off at any of the various golf courses round the island. With sunny weather all year round, it is no wonder that outdoor sports rule the game. Tennis, soccer, wakeboarding, waterskiing, swimming and cycling are popular local pastimes. 

Even if spectator sports is more your cup of tea, you can still have a fabulous time watching the horses gallop neck-to-neck at the brand-new racecourse at Kranji. This premier track incorporates some of the best features in the world’s top racecourses.

Wellness. If adrenaline-boosting sports does not give you that energy fix, you can check in for an all-over pampering session at a spa or foot reflexology centre. Choose from massage and body treatment therapies based on expert techniques using aromatic oils – all designed to ease away tired muscles and weary senses. Calm your nerves and restore your body’s vitality. Feel rejuvenated. 

MICE. Singapore also is a premier Meeting, Incentive travel, Convention and Exhibition (MICE) destination. Event organisers will find practical information on planning a MICE event in Singapore at In addition, the website features an up-to-date events calendar of conferences and exhibitions in Singapore. Users can be updated with industry news from press releases, newsletters and bulletins, or request brochures and marketing shells online. Suggestions for pre and post-conference tours, destination information as well as supplier facility listings are also available.

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.