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Guestline recognised as market leaders in technology innovation

The award comes on the back of Guestline scooping the same award last year, demonstrating our ongoing commitment to innovation and the development of technology designed to support hoteliers.

Guestline, market leaders in hospitality technology solutions, had reason to celebrate last week as, once again, we took home the award for ‘Best Hotel Technology Product’ at the annual Boutique Hoteliers Awards in London.

The prestigious accolade was in recognition of our Google Connector product, launched in March 2021. This collaboration with Google enables hoteliers to increase direct booking volumes and revenues by automatically exposing rates and inventory directly to Google as part of their free booking links. Close to 200 hotels have already signed up to take advantage of the Google Connector product, all looking to boost their direct booking strategy and compete with OTA’s in the metasearch space at no additional cost.

The award comes on the back of Guestline scooping the same award last year, demonstrating our ongoing commitment to innovation and the development of technology designed to support hoteliers.

‘We are delighted to win the ‘Best Hotel Technology’ award again this year,’ said Andrew McGregor, CEO, Guestline. ‘Not only does it further cement our position as hospitality technology leaders, but it also embodies our whole ethos at Guestline–a commitment to the design and development of innovative solutions to improve processes for operators and guests and drive bookings.’

Commitment to collaborative teamwork recognised

The evening also saw Guestline sponsor the evening’s ‘Team of the Year’, an accolade close to our hearts. Integral to the Guestline philosophy is an appreciation that key to a hotel’s success is a focused and harmonious team working towards shared goals. This award recognises the commitment, time, and sheer hard work that teams have shown to their properties. This is especially significant given the last year, with staff often required to take on extra roles and responsibilities in light of staff shortages, budgets squeezed, and increased consumer demand.

The proud winners were the Serenity Spa team at Seaham Hall Hotel & Spa, a luxury 5-star boutique hotel in northern England. The team was recognised for consistently going above and beyond their day-to-day roles to better serve their guests. The last year has not only seen the team undergo training to better understand and cater for neuro-diverse guests, they have also embarked on a menopausal training program to expand their knowledge in this area. In addition, they have found time to support local community initiatives. Eamonn Crowe, Editor at Boutique Hotelier, commented. ‘The commitment that the Serenity Spa team have shown to their roles is a credit to the employee culture at Seaham Hall. We were impressed by the team’s training in menopause and autism awareness, as well as community initiatives such as helping out with beach clean-ups. After all their hard work, it’s our pleasure to hand them this award.’

Ross Grieve, Managing Director Seaham Hall, was understandably proud of his team’s win on the night. ‘The team at Seaham Hall constantly strive to deliver and exceed in customer service with unwavering hospitality and charm,’ he said. ‘I am extremely proud that the entire team have been recognised for this and it is testament to them all.’

And a jubilant Amanda Jayne Jennings, Spa Manager, added, ‘Our team are the heartbeat of Serenity Spa. We are one team with the ability to create a timeless sense of togetherness, celebrating strength and diversity while having lots of fun along the way! The Serenity Spa Team are thrilled to be named ‘Team of the Year’, and I am so proud of all they continue to do!’  

We would also like to acknowledge all those nominated for the commitment and collaboration they have shown in the last year to better serve their guests and deliver exceptional service. These include The Arkle Restaurant Team at The Chester Grosvenor; the Housekeeping Team at Thornbury Castle Ltd; and Guestline customers, the Front of House Team at The Resident Covent Garden; and the Reception Team at Lace Market Hotel.

Congratulations to all!

Interested in discovering more about how Guestline’s award-winning solutions can support your operation? Find out more here!

Guestline Team – proud winners of the ‘Best Hotel Technology Product’ at the Boutique Hotelier Awards in London



Country Manager - Guestline | + Articles

Matthew Emptage is the country manager for Thailand at Guestline . Matthew was involved in several IT-based roles after graduating from university in 2006 before joining Guestline back in 2012 as a 2nd line support engineer. Over the last 10 years, Matthew has gained extensive experience in Thai hospitality and the Guestline portfolio.