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The past few years have seen the Asia-Pacific region face a series of crises almost on a annual basis. These have included economic, financial, environmental, political, social, health and religious crisis. While many of these crises have been local and intra-regional, others have been the result of fallout from external crises like the Iraq war.
These crises are forcing a major restructuring in the way Asia-Pacific tourism planners do business. Chinese, Indian and Russian travellers are set to grow strongly, making the Europeans, Americans and even the once-powerful Japanese drop in terms of market share. As Asia-Pacific economies grow and intra-regional travel flourishes, it will have a major impact on marketing spend, investment and product development.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
