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Centara well positioned for next phase of growth

From its first hotel in Ladprao, Centara has grown and prospered, staking its claim as Thailand’s largest hotel operator. Today, 71 Centara properties are operational or under development in Thailand and around the world.

Thirty-six years ago, Thailand’s first shopping centre mega-mall development, Central Plaza, rose from a suburban construction site on Bangkok’s Ladprao Road. The project included a brand new 5-star hotel that launched the Central Group’s hotel business with one of the Group’s largest investment commitments.

From its first hotel in Ladprao, Centara has grown and prospered, staking its claim as Thailand’s largest hotel operator. Today, 71 Centara properties are operational or under development in Thailand and around the world.

Since the launch of its hotel business in 1983, Centara has built a worldwide customer following, drawn to its blend of gracious Thai-style hospitality, world-class accommodation, exceptional amenities, and an expanded collection of innovative brands to serve the diverse needs of travellers. 


Centara’s portfolio of properties comprises six distinctive brands — Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels — ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, SPA Cenvaree. 

Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

CDV Exterior


Centara’s 71 properties can be found in all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Turkey, Cambodia, Indonesia, Oman, Qatar and the UAE, giving travellers an abundance of urban and resort properties to choose from in prime city, coastal and island locales — perfect places to plan a shopping extravaganza, discover delicious dining experiences, fill your days with family fun, or relax by the beach and watch the tide ebb and flow.

CIRM Deluxe Water Villa

Destination: The Maldives

Surrounded by the sparkling blue waters of the South Ari Atoll, with spacious villas set over-water and suites blending harmoniously with the natural setting, Centara Grand Island Resort & Spa Maldives is a barefoot paradise with a palm-fringed beach and shimmering lagoon — an idyllic island holiday destination, full stop. The island has a wealth of activities and superb facilities — plus easy access to the area’s world-famous dive sites — making this an ideal hideaway for couples and honeymooners, and a fun-filled destination for families. 

CGCW Exterior

Destination: Bangkok

Whether for a holiday, business trip, corporate meeting or convention, Bangkok is one of the world’s favourite urban destinations, and Centara Grand & Bangkok Convention Centre at CentralWorld is in the centre of it all. This 5-star, 55-storey hotel, the flagship of Centara Hotels & Resorts, is set in the heart of the city’s shopping and business district, and combines city conveniences with resort-style facilities, including the SPA Cenvaree flagship.  

CMBR Exterior

Destination: Pattaya

Centara continues to make Pattaya an enriching family destination, so it’s no surprise that Centara Grand Mirage Beach Resort Pattaya is #1 in TripAdvisor’s Best Family Hotel in Thailand rankings. The resort recently opened Lost World Adventure Land, a new indoor/outdoor adventure zone for fun thrills, days at play and hands-on learning experiences designed for parents and kids — cooking, art, craft and more — to inspire curious young minds and create unforgettable family memories.

CPBR Exterior

Destination: Phuket

Phuket is Thailand’s most popular tropical island among world travellers and home to six Centara properties, including the 5-star Centara Grand Beach Resort Phuket, which is set directly on the sands of Karon Beach and grouped around its own water park. It promises a memorable holiday experience for everyone: couples and families will love the exhilarating leisure activities, water sports, and of course the water park, and corporate and incentive groups enjoy the outstanding meeting facilities.  

CWQ Two Bedroom Apartment

Destination: Doha

Doha, Qatar’s dynamic capital, is the region’s emerging business centre and host of the 2022 FIFA World Cup. It is also home to the newly opened Centara West Bay Residences & Suites Doha, Centara’s first Qatar property. The West Bay location is the heart of Doha’s commercial district, and the studios and 1-, 2- and 3-bedroom apartments offer spacious layouts, convenient amenities and modern comforts for families on holiday, business visitors and extended-stay guests.

CSS Two Bedroom SuiteCZPN Cosi Room


Centara collection of hotels and resorts continues to grow. June marked the opening of Centara Sonrisa Residences & Suites Sriracha on Thailand’s Eastern Seaboard, and both COSI Pattaya Naklua Beach and Centara Ao Nang Beach Resort & Spa Krabi open in September.

Centara Deira

In 2020, Centara Grand Hotel Doha will open, along with Centara Deira Islands Beach Resort Dubai — a fun-filled family beach resort with one of the UAE’s largest water parks.  And the iconic Centara Grand Beach Resort Samui, which just closed for a one-year top-to-bottom renovation, will re-open at a new level of luxury in mid-2020.

The additional properties opening in Thailand and the company’s expanding footprint into new international markets including Cambodia, China, Indonesia, Laos, Myanmar and Turkey, will put Centara in position to carry out its five-year strategic plan, which calls for doubling the size of its hotel and resort portfolio by 2022. 

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.