After China, Japan and the United States, the EU is Thailand's fourth largest trading partner, accounting for 7.5 percent of the country's overall trade. EU agri-food represents 8.9% of the EU's total export to Thailand.
Bangkok, Thailand - “Colours by Europe. Tastes of Excellence.” campaign, which presents and promotes European Union (EU) agricultural food products, was launched in Thailand on the 24th July 2021, via an online event. The campaign’s goal is to raise awareness of the quality, authenticity, safety and sustainability of EU agricultural products, as well as to advance a better understanding of the EU’s “Farm to Fork” model for a fair, healthy and environmentally friendly food system. To show the added value of EU ingredients and their origins in the 27 EU countries, the campaign will take consumers on a cultural journey with colourful, mouth-watering food stories. These stories will reveal a variety of authentic European food and drinks through consumer events, retail promotions, HoReCa activities, public relations activities, and social media activations in Thailand.
After China, Japan and the United States, the EU is Thailand's fourth largest trading partner, accounting for 7.5 percent of the country's overall trade. EU agri-food represents 8.9% of the EU's total export to Thailand. Indeed, Thailand and the EU share similar values, with a preference for high quality standards and authentic food heritage and culture.
From meat, cheese, dairy, fruit and vegetables to cereals, oils, sweets, drinks, beverages, the EU 27 member countries’ food exports are known for their high quality and rich gastronomic heritage, as well as the highest standards of excellence at every stage of production and distribution.
From farm to fork, EU agricultural food products are held to the highest control standards and quality regulations. Throughout Europe, skilled farmers and producers have mastered the art of combining local traditions in combination with cutting-edge agricultural methods and storage technology. Herbicides, additives, flavourings and enzymes are all subject to strict regulations. Specific products’ authenticity is also guaranteed by unique labels like Geographical Indications (GIs – PDO and PGI), which allow them to be tracked all the way back to its origins.
“Colours by Europe. Tastes of Excellence” campaign will continue to promote legendary EU agricultural food and beverages products, reinforcing their key merits and communicating useful information which will help Thai consumers navigate the GIs (Geographical Indications).
Everyone is invited to discover and appreciate innovative ways of enjoying European food, culture and history by embarking on this journey of authentic traditions, tastes and flavours in Thailand.