Surveys
CLIA launches 2019 Asia cruise industry ocean source market report
CLIA has released the 2019 Asia Cruise Industry Ocean Source Market Report.
Cruise Lines International Association (CLIA) has released the 2019 Asia Cruise Industry Ocean Source Market Report. The report offers an in-depth look at the growth, demographics and trends of the top source markets in Asia.
“Cruise is still a relatively new product for passengers in this region, and cruise penetration is low in most Asia markets. The limited restart of cruises in Asia – Taiwan and Singapore has received overwhelming interest from consumers – demonstrating the potential for cruises to rebound in the years ahead,” said CLIA Managing Director for Australasia & Asia Joel Katz.
Highlights from the 2019 Asia Cruise Industry Ocean Source Market Report include:
• Asia-sourced cruise passenger numbers dropped 11.8% to 3,738K in 2019, driven mainly by the known decrease in passenger capacity in Asia of 6% against the previous year, 2018. (Capacity was steady in 2018 after years of rapid expansion in this region to 2017). Passenger capacity was expected to see a growth rebound in 2020 with the announced deployment of new ships to Asia, but that has been disrupted by the global COVID-19 pandemic.
• Mainland China continues to dominate in Asia with a 51.6% market share, followed by Taiwan (10.4%) and Singapore (8.7%). India (8.4%) overtook Japan (8.0%) to be the fourth-largest Asian source market.
• The average age of Asian-sourced passengers increased slightly to 46.2 from 45.4 in 2018. Markets like India (37 years old) and Indonesia (40 years old) continue to have a lower average age.
• The vast majority of Asian passengers cruise in Asia (51% departing from Mainland China, Hong Kong & Taiwan and 42% from the other Asian ports). Of the 7% cruising the rest of the world, Alaska, world and expedition cruises experienced more interest from Asian passengers in 2019.
• Shorter sailings remain the dominant choice of Asians, the average duration of cruises taken by Asian passengers during 2019 saw a minimal decrease to 4.2 days from 4.3 days in 2018.
ABOUT THE AUTHOR
Vicky Karantzavelou
Co-Founder & Chief Editor
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
